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Beyond the Cover

Beyond the Cover

Written by: Lauren Cobello
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The Beyond the Cover Podcast, hosted by Lauren Cobello! In this podcast, we invite you to join us for captivating conversations with celebrities, influencers, entrepreneurs, who are all non-fiction authors. Together with Lauren and her esteemed guests, we dive deep into the pages of each guest's book, uncovering their motivations and the driving forces behind their stories. But it doesn't end there! We go BEYOND THE COVER and explore how these books intertwine with their broader business strategies. Discover how these authors leverage their publications to propel their businesses forward, gain media exposure, and elevate their personal and professional brands.Copyright 2024 Lauren Cobello Art Economics Leadership Management & Leadership
Episodes
  • Empowering Your Financial Future: From Money Mindsets to Building Wealth with Scarlette Joyce Rojas
    May 7 2024

    Join me as I welcome Scarlette Joyce Rojas, the powerhouse behind Money Mindset Wealth Management and the author of "31 Badass Money Mindset Affirmations." Together, we tackle the impact of early money education, the subtle financial nuances within immigrant families, and the transformative shift from debt accumulation to informed spending.

    Pathways to Financial Empowerment

    [11:40] - Healing Money Blocks - Significant role of mindset in financial planning and wealth accumulation and addressing common money blocks among six-figure earners.

    [25:56] - Mindset Shift and Business Strategy - Personal trade-offs involved in entrepreneurship, such as reduced social life and the challenges of balancing a romantic relationship with intense business commitments.

    [36:27] - Money Affirmations and Financial Awareness - Power of self-awareness in financial success, emphasizing the value of money affirmations to uncover subconscious blocks.

    [43:05] - Financial Strategies and Success Secrets – Significance of taking time to acknowledge one's success, especially as a single mom, emphasizing the extraordinary nature of building a purpose-driven life.

    Wealth Building Journey from Struggle to Empire

    • We can break free from old beliefs and heal our deeply rooted money blocks.
    • Financial education can shape your financial mindset.
    • Be aware of how past financial trauma is impacting present fiscal behaviors.
    • Money affirmations and a positive money mindset are key to financial success.

    Transforming Money Stories into Financial Success

    Together, we uncover the pivotal mindset shifts and business acumen required to transform hardship into opportunity, pulling inspiration from Scarlette’s journey from inner city streets to Wall Street. Today, she owns an investment firm that fuses behavioral science with financial tactics to assist others in breaking through barriers to wealth creation.

    Follow Lauren for more:

    Instagram: @lauren_cobello

    Website: www.laurencobello.com

    LinkedIn: www.linkedin.com/in/laurencobello

    YouTube: www.youtube.com/@LaurenCobello

    PR for Authors: https://leveragewithmedia.com/

    Follow our guest, Joyce Rojas

    Instagram: @moneymindsetmami

    Website: https://moneymindsetadvisors.com/

    YouTube: https://www.youtube.com/@joycerojas/videos

    LinkedIn: https://www.linkedin.com/in/joyce-rojas-speaks/

    Buy the “The Money Mindset Book” at

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    38 mins
  • Navigating AI with Powerful Perspective: Chris Perry
    Apr 30 2024

    AI advancements, particularly in chat GPT technology, are transforming content creation and sparking debate about the role of authors in a world where computers produce human-like content. These tools can enhance research, drafting, and editing, though human creativity remains vital to the production of great content.

    Chris Perry’s expertise is showcased in his book "Perspective Agents," where he reveals how to develop a clear-eyed perspective, even as AI is being rapidly implemented everywhere you look.

    The Importance of Adapting to Digital Platforms

    (13:55) Virtual Companions: Therapeutic Bonds with AI

    (21:17) Human Creativity in AI Writing Collaboration

    (40:09) Navigating Ethical AI in Everyday Life

    AI’s Impact on Jobs: Shifting Landscape Ahead

    The push towards digital platforms necessitates that businesses adapt to stay relevant. AI's impact on jobs may result in shifts, but also offers potential for new roles.

    Navigating Ethical Dilemmas in AI Technology

    Chris Perry talks about how AI friends can serve as confidants, counselors, and even soul mates for users, showcasing the potential therapeutic benefits of these virtual connections. The discussion also touches on the ethical implications of using AI technology for companionship, emphasizing the importance of approaching these advancements with a neutral perspective to understand their impact on society.

    Key Takeaways:

    • Advancements in AI technology have transformed content creation and sparked discussions about the role of authors in a landscape where computers can produce human-like content.
    • AI companions like replicas can serve as confidants, counselors, and soul mates, showcasing the potential therapeutic benefits of virtual connections.
    • Adapting to new technologies in the evolving media landscape is crucial to staying relevant in a digital world shaped by influencers, social media, and emerging technologies like AI.

    Follow Lauren for more:

    Instagram: @lauren_cobello


    Website: www.laurencobello.com


    LinkedIn: www.linkedin.com/in/laurencobello


    YouTube: www.youtube.com/@LaurenCobello


    PR for Authors: https://leveragewithmedia.com/



    Follow our guest, Chris Perry


    LinkedIn: https://www.linkedin.com/in/cperry248/


    Website: https://www.perspectiveagents.com/


    Chris’ Substack Newlsetter: https://cperry248.substack.com/





    Podcast audio/video management by Podcast Abundance. Find out more at www.podcastabundance.com/services

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    46 mins
  • Real-Life Rom-Com Journey as a Social Media Influencer
    Apr 23 2024

    Ever felt like your love life was straight out of a romantic comedy, only with more awkward moments and less cinematic sparkle? Carrie Berk, the social media sensation and author of "The Real-Life Rom-Com," joins us to unravel what it’s like to navigate relationships as a teen with social media.

    With a colossal following that's nearly hit the 5 million mark, Carrie shares her journey from fashion blogger to TikTok and Instagram star, and what it's been like to juggle being a humble student and a freelance writer.

    Authentic Connections in A Digital World – Highlights

    (13:29) What’s it Like to Have 5 million Followers? - Carrie’s considerations for and protectiveness of her teen audience. Authenticity, responsibility, and relatability in social media for young fans.

    (33:12) Navigating Teenage Emotions and Relationships - Teenage breakups, healing through storytelling, parental support, therapy, and navigating adulthood and career aspirations.

    (40:20) Selling Your Book with Social Media Features - TikTok & Instagram’s impact on book marketing, ethical considerations, and the emotional impact of social media on young audiences.

    The Intersection of Online Fame and Personal Relationships

    Carrie's literary success isn't just measured in sales—it's in the conversations her book opens within parent/daughter relationships, providing us insight into our teens lives. We get real about the less-than-polished moments of our lives, the kind that don't always make it to the 'Gram, and how keeping it authentic can be the most powerful brand of all.

    The Importance of Creating a Platform of Your Own

    Lauren and Carrie discuss the responsible creation of content for young, impressionable minds, plus the unreliability of social platforms when it comes to building a personal brand. Sure, she’s acquired her followers on social media, but she’s also been building a presence on her website and through her book, outside of social media.

    Key Takeaways:

    • Responsibly creating content for a young audience
    • Ethical challenges and opportunities of being a social media influencer
    • The crucial role of empathy, validation, and parental support for teens as they grow into adults

    Follow Lauren for more:

    Instagram: @lauren_cobello


    Website: www.laurencobello.com


    LinkedIn: www.linkedin.com/in/laurencobello


    YouTube: www.youtube.com/@LaurenCobello


    PR for Authors: https://leveragewithmedia.com/


    Follow our guest, Carrie Berk


    Website: https://www.carrieberk.com/


    Instagram: https://www.instagram.com/carrieberkk


    TikTok: https://www.tiktok.com/@carrieberkk


    Buy the Book, “My Real-Life Rom Com” at

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    46 mins
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