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Beyond the Image Podcast

Beyond the Image Podcast

Written by: James Patrick: Photographer Marketer Storyteller
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About this listen

Develop beyond the image in your creative career! Hosted by photographer, best selling author and marketing strategist James Patrick, this weekly podcast is made for photographers and creative entrepreneurs who are looking to do more with the work they love. This show will give you the tools, resources, insights and information you need to amplify your creative profession! Beyond the Image is part of the IconRefined.com network. Connect with host James Patrick at JamesPatrick.com or on Instagram @JPatrickPhoto© James Patrick Photography 2018 - 2024 Art Economics Leadership Management & Leadership
Episodes
  • 8 Posing Tips Every Photographer Needs to Confidently Direct Clients
    Jan 6 2026

    Posing doesn't have to feel awkward, forced, or inconsistent.

    In this episode, James Patrick breaks down 8 practical posing tips he's used across more than 800 magazine covers to help photographers confidently direct real clients, not professional models.

    You'll learn how to create structure at the start of a shoot, guide clients into flattering body angles, fix posture and hands, use props intentionally, and capture natural expressions that feel authentic and powerful.

    These are real, on-set cues and micro-adjustments you can start using immediately to improve your client experience and elevate your images.

    If you've ever struggled with posing direction or felt unsure leading people in front of the camera, this episode gives you a clear, repeatable system that works across branding, headshots, lifestyle, and editorial photography.

    👉 Download the free Magazine Cover Posing Guide at jamespatrick.com/posing

    In This Episode, You'll Learn:
    • Why posing is a photographer skill, not a client problem

    • How structure at the start of a shoot builds confidence

    • The most reliable foundational pose for any client

    • Simple cues that instantly improve posture and presence

    • How to eliminate awkward hands without overthinking

    • When and how to use props to improve posing

    • Techniques to capture natural, authentic expressions

    • Why confident direction improves both images and referrals

    The 8 Posing Tips Covered

    1. Start With Structure
    Why leading early removes uncertainty and sets the tone for the shoot.

    2. The 3/4 Power Stance
    A universally flattering pose that creates shape, confidence, and dimension.

    3. Chin Forward and Slightly Down
    The single micro-adjustment that sharpens the jawline and energizes the eyes.

    4. Shift the Weight
    How weight placement creates either softness or strength in a pose.

    5. Relaxed Shoulders, Tall Posture
    Cues that improve posture without adding tension.

    6. Give the Hands a Job
    Simple fixes to eliminate stiff, awkward hands.

    7. Use Props With Purpose
    How light prop interaction improves comfort and flow.

    8. Break the Expression
    Capturing the in-between moments that feel natural and human.

    Resources Mentioned
    • Free Magazine Cover Posing Guide for Photographers
      👉 https://jamespatrick.com/posing/

    About the Host

    James Patrick is a professional photographer, creative director, and educator with more than two decades of experience behind the lens. He has photographed over 800 magazine covers and helps photographers build both their craft and their careers through education, mentorship, and real-world insight.

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    11 mins
  • How to Calculate Your Rates as a Photographer
    Dec 29 2025

    Are your photography rates leaving you busy, booked, and broke? In this episode of Beyond the Image, James Patrick breaks down exactly how photographers can calculate sustainable rates that cover their cost of doing business, desired income, and all the hidden hours spent editing, marketing, and running their business.

    Learn step-by-step formulas to figure out your true hourly rate, price your shoots correctly, and turn every session into profit through usage, upsells, and add-on services. Whether you're a portrait, commercial, editorial, or lifestyle photographer, this episode gives you practical tools to stop undercharging, attract the right clients, and grow a profitable photography business.

    Stop guessing your rates—start calculating them the right way.

    Connect with James Patrick at JamesPatrick.com

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    21 mins
  • Why the Vanity Fair Portraits Made People Uncomfortable — and Why That Matters
    Dec 23 2025

    The recent Vanity Fair portraits by Christopher Anderson sparked an unprecedented reaction across the creative world. Some called them powerful. Others called them "bad photos."

    In this episode of Beyond the Image, James Patrick breaks down why that criticism reveals more about viewer expectations than photographic quality. From extreme close-ups and intentional lighting choices to the role of honesty, narrative, and authorship, this conversation explores what actually defines a successful photograph.

    We unpack why photography is a form of storytelling, why not every image is meant to flatter, and why some of the most important photographs in history are uncomfortable to look at. The episode also examines what this moment says about AI, creative intent, and the ethical decisions that still separate human-made work from generated imagery.

    This is not political commentary. It's photographic commentary.

    https://jamespatrick.com/

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    11 mins
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