In this episode of Beyond the Mats and Mirrors, Stephen Reinstein breaks down the massive shift AI is creating in how families find martial arts and dance programs—and what studios must do to stay relevant. Stephen reveals why parents are turning to tools like ChatGPT instead of Google, how “Answer Engines” decide which studios to recommend, and the simple website updates that can instantly increase visibility. We dive into the rise of AEO, the power of consistent content, and how AI-driven follow-up is changing enrollment forever. Whether you're trying to modernize an outdated site, improve your rankings, or future-proof your studio as search evolves, this episode gives you clear, actionable steps to stay ahead instead of getting left behind.

In this episode of Beyond the Mats and Mirrors, school owner Kevin Krinsky shares how he transformed a side hustle into a thriving Taekwondo academy rooted deeply in community connection. We unpack his grassroots marketing playbook, from school partnerships and local events to his now-famous “TaekwonDonut” collaboration. Kevin dives into the power of showing up, building young leaders, and becoming the recognized face in his town. Whether you're looking to grow enrollment, strengthen community ties, or stand out in a crowded market, this episode delivers practical, down-to-earth strategies you can use right away.

In this episode of Beyond the Mats and Mirrors, UFC veteran Joe Lauzon shares his journey from pro fighting to running a thriving martial arts school. We dive into his people-first business model, scalable systems, and the secret behind his studio’s marketing success—hint: it's all about the photos. Whether you’re a new school owner or scaling your second location, this one’s packed with golden insights.