Being good at what you do? That's the baseline now.

In today's market, competence secures loyalty — but it does not secure demand. Your clients aren't choosing between you and the person an hour away anymore. They're choosing between you and the entire internet.

In this episode of the Authority season, we unpack why "being good" is no longer a differentiator in rural and regional business — and why visibility, positioning, and authority are now the leverage points that drive scale.

The geography walls are gone. Buyers are researching, Googling, comparing, and fact-checking before they ever reach out. If your digital presence doesn't reflect your real capability, you're losing opportunities you don't even know existed.

This episode will shift you from "I do great work" to "I am the obvious choice."

🔑 Inside this episode:

• Why competence is now the bare minimum

• The shift from local reputation to global comparison

• How perceived authority drives pricing power

• Why visibility compounds credibility

• The danger of relying on word-of-mouth alone

• The difference between being good and being the leader

👉 Tori is hosting a masterclass:

How to Become a Regional Expert and End the Time-for-Money Trap

March 12 | 60-minute live workshop

DM "MASTERCLASS" on Instagram to register, or head to this link: https://www.theregionalexperts.com/masterclass-2026

The person who looks more authoritative online is often perceived as more competent. Even if they are not.

In this episode, I unpack why competence is now the entry requirement, not the advantage. And why regional women, in particular, cannot afford to rely on word of mouth reputation alone.

If you have built something solid but still feel like you are competing on effort, explaining your pricing, or being overlooked by louder voices, this one is for you.

Being good built your foundation. Authority is what builds your future.

If you are ready for the next step. Book an interview with Tori here.

Check out the Regional Experts here.

Authority isn't a milestone. It's a decision.

In this first episode of the Authority season, we unpack what it really means to stop being optional and start leading. Not influencer authority. Not borrowed credibility. Real authority — built on lived experience, clear positioning, strong opinions, and the willingness to take up space.

In a maturing market filled with AI noise and endless volume, authority isn't about posting more. It's about clarity, conviction, leadership, and responsibility. It's about recognising that if you create outcomes, you have a responsibility to lead with that expertise.

We explore why waiting to be chosen keeps regional women stuck — and why recognition only comes after you decide to lead. Because the truth is: the market doesn't hand out authority. You claim it, act like it, refine your positioning, and the recognition compounds over time.

This season, we're diving into authority-led visibility, selling without convincing, expanding beyond your postcode, and building a business that supports real leadership.

If you're ready to stop softening your message, stop underpricing, and stop waiting for permission — this season is for you.

🔑 Inside this episode:

• Why authority is a decision, not a qualification

• The difference between influencer authority and real authority

• How tall poppy syndrome keeps regional women small

• Why recognition follows leadership (not the other way around)

• The responsibility that comes with expertise