Big Tech Is PANICKING Over NAS
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Big Tech Is PANICKING Over NAS
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About this listen
Network-attached storage (NAS) is a dedicated, always‑on storage device that connects to your home or office network and lets multiple users and devices store, share, and back up data to a central box you physically own. In effect, it's your own private cloud: instead of renting space from iCloud, Google Drive, OneDrive, or AWS, you buy a NAS once and control the hardware, the capacity, and who can access it. This model is growing quickly; the global NAS market is already tens of billions of dollars in annual sales and is projected to roughly triple over the next decade, driven by exploding photo, video, and backup needs. Just as important as capacity is cost: a mid‑range NAS with several terabytes of usable storage often runs around 600 upfront, a figure that can undercut years of recurring cloud fees for 2–6 TB plans. Many consumers and small businesses are discovering that, at larger data sizes, NAS becomes cheaper over a three‑to‑five‑year horizon. And because the data lives on devices you own—often protected by encryption, redundancy, and local access controls—NAS is increasingly seen as a way to improve privacy, security, and peace of mind compared to relying solely on third‑party clouds.