BigDeal cover art

BigDeal

BigDeal

Written by: Codie Sanchez
Listen for free

About this listen

 You can change your life and make a dent on the world. This podcast uncovers the unfiltered lessons from the smartest minds straight to you, in conversations so honest you feel guilty listening in. We believe the current way of thinking is not working. The average person has become unhappy, unhealthy and financially struggling. You are not that person. This podcast will kick you in the shin with truth and tactics they should have taught us but gatekept. Hosted by Codie Sanchez, entrepreneur, investor and reformed journalist. You are a BigDeal to us. Economics Leadership Management & Leadership Marketing Marketing & Sales Personal Finance
Episodes
  • #114 9 Ways To Handle Toxic People (And Take Back Your Power)

    #114 9 Ways To Handle Toxic People (And Take Back Your Power)
    Jan 20 2026
    Most people think communication is about being right. It's not. It's about controlling the frame. After years of navigating toxic bosses, difficult business partners, and high-stakes negotiations across Wall Street and Main Street, I've cracked the code on why difficult people always seem to win — and how to beat them at their own game without becoming one of them. Today I’m breaking down the nine strategies I use to handle toxic people. You'll learn why the loudest person dominates early but loses later, how Harvard research shows people interpret facts to protect their ego (not accuracy), and why toxic people win because they play with low emotional reactivity and high certainty — even when they're wrong. You'll learn the CLEAN framework, why gaslighting collapses under specificity, and how the Invisible Gorilla study proves we all live in different realities. If you've ever felt drained by difficult people, lost arguments you should've won, or wondered why toxic behavior gets rewarded, this episode will change how you communicate forever. Stop trying to win emotionally. Start winning structurally. Thinking about buying a business but don’t know where to start? Main Street Millionaire Live gives you the playbook, mindset, and momentum to become an owner. Stop saying “someday,” and do it this year → https://contrarianthinking.biz/MSML_BDYT26 ___________ 00:00:00 Introduction 00:02:07 The Asymmetry Advantage: How Toxic People Exploit You 00:03:25 Frame Control: The Rule That Wins Every Conversation 00:06:29 The Disrespect Response Ladder: From Absorb to Redirect 00:09:16 The Gaslighting Defense Protocol: Reality Anchor Tactics 00:10:06 Main Street Millionaire Live: Your Path to Business Ownership 00:10:51 The Four Studies That Change How You See Reality 00:13:27 Negotiating Across Two Realities: The Mirror and Redirect Method 00:14:55 The Blue-Throated Mockingbird: Creating Trigger Breakers 00:20:27 The CLEAN Framework: How to Beat Toxic People Structurally 00:22:59 The Power Move: Stop Fighting Emotionally, Win Structurally ___________ MORE FROM BIGDEAL 🎥 YouTube: https://www.youtube.com/@podcastbigdeal 📸 Instagram: https://www.instagram.com/bigdeal.podcast 📽️ TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ 🎥 YouTube: https://www.youtube.com/@codiesanchezct 📸 Instagram: https://www.instagram.com/codiesanchez 📽️ TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO 🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID 📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp 📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN 🏠 Resibrands: https://resibrands.com/ 💰 CT Capital: https://contrarianthinking.biz/4eRyGOk 🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices
    Show More Show Less
    26 mins
  • #113 Become CONFIDENT In 85 Minutes: How To Defeat Self-Doubt | Dr. Shadé Zahrai

    #113 Become CONFIDENT In 85 Minutes: How To Defeat Self-Doubt | Dr. Shadé Zahrai
    Jan 14 2026
    Most people think self-doubt is the enemy. Dr. Shadé Zahrai knows better — it's actually a signal. After spending years researching the neuroscience of confidence and studying thousands of high performers, this Harvard-trained leadership expert has cracked the code on why self-doubt never fully disappears and what top performers do differently when it shows up. In this raw conversation, Dr. Shadé breaks down the exact four drivers of self-doubt that hold people back, why waiting to feel confident is the wrong goal completely (confidence comes after action, not before), how expectation bias creates the reality you experience, and why the opposite of self-doubt isn't confidence at all — it's self-trust. But this isn't theory — it's applied neuroscience. We get into the five elements that increase your perceived confidence (posture, eye contact, gestures, vocal tone, and walking speed), why smiling doesn't equal weakness, how to use the CUT method to handle manipulators, and why writing things down by hand increases recall by activating different parts of your brain. If you've ever felt like self-doubt is holding you back, or if you're tired of waiting to feel ready before you take action, this episode will rewire how you think about confidence, competence, and what it actually takes to trust yourself. Check out Dr. Shadé Zahrai’s new book Big Trust: Rewire Self-Doubt, Find Your Confidence, Fuel Success — out January 20th. Pre-order now: https://www.shadezahrai.com/bigtrust Download Dr. Shadé’s free Morning Clarity Reset tool: https://bit.ly/morningclarityritual Keep up with Dr. Shadé Zahrai Website: https://www.shadezahrai.comInstagram: https://www.instagram.com/shadezahraiLinkedin: https://www.linkedin.com/in/shadezahrai/YouTube: http://www.youtube.com/@Dr.ShadeZahraiTikTok: https://www.tiktok.com/@shadezahrai I say it all the time: building real wealth doesn’t require a flashy startup — it just takes one boring, cash-flowing business. Join me at Main Street Millionaire Live to get my exact playbook for finding, buying, and scaling a business. Stop wondering how ownership could change your life, and come find out: https://contrarianthinking.biz/MSML26_BDYT ___________ 00:00:00 Introduction 00:01:28 The Scar Study: How Your Beliefs Create Your Reality 00:03:43 The Four Drivers of Self-Doubt 00:08:18 You Are Not Your Doubts: The Ping-Pong Ball Analogy 00:11:20 Affective Labeling: Name Your Emotions to Tame Them 00:14:21 The Opposite of Self-Doubt is Not Confidence, It's Self-Trust 00:16:57 Manifestation Done Right: The Michael Phelps Pre-Mortem Strategy 00:23:41 The Five Elements of Charisma: Posture, Gestures, Eyes, Voice, and Walk 00:43:52 How to Win Any Room: The Five-to-One Question Rule 00:47:42 The CUT Method: How to Handle Manipulative Behavior 01:01:15 Imposter Syndrome and the Citibank Napkin Story 01:07:18 The Top Five Regrets of the Dying 01:22:51 Morning Clarity Reset: The One Daily Ritual That Changes Everything ___________ MORE FROM BIGDEAL 🎥 YouTube: https://www.youtube.com/@podcastbigdeal 📸 Instagram: https://www.instagram.com/bigdeal.podcast 📽️ TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ 🎥 YouTube: https://www.youtube.com/@codiesanchezct 📸 Instagram: https://www.instagram.com/codiesanchez 📽️ TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO 🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID 📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp 📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN 🏠 Resibrands: https://resibrands.com/ 💰 CT Capital: https://contrarianthinking.biz/4eRyGOk 🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices
    Show More Show Less
    1 hr and 27 mins
  • #112 How To DESTROY Negative Thoughts (And Rewire Your Brain) | Tony Robbins

    #112 How To DESTROY Negative Thoughts (And Rewire Your Brain) | Tony Robbins
    Jan 7 2026
    Most people think mindset is everything. Tony Robbins knows better — it's what comes before mindset that determines whether you break through or break down. After 49 years coaching everyone from world leaders to suicidal strangers, the legendary peak performance strategist has cracked the code on why most people set goals they never keep, make decisions they never follow through on, and stay stuck in patterns they know are destroying their lives. In this raw, unfiltered conversation, Tony breaks down the exact three-step formula for creating breakthroughs that actually last: state, story, and strategy — in that order. We dive into why your emotional state controls everything you perceive, how the stories you tell yourself become the limitations you live by, and why even the best strategy in the world won't work if you're in the wrong state when you try to execute it. Tony reveals why fasting is easier than dieting (absolutes beat negotiation every time), how a general made a 10-year Pentagon decision in 40 minutes, and why most people confuse deciding with committing when real transformation requires resolve. But this isn't theory — it's applied psychology from the trenches. Tony walks through his actual intervention process, why he asks 167 questions before making one statement, how he reads people's top two human needs in minutes, and why sometimes you have to offend someone to actually help them. We get into why positive thinking is bullshit without capability, how a $78,000 betrayal became his greatest teacher, and why the law of attraction is real but dangerously incomplete. If you've ever set a New Year's resolution and abandoned it by February, or if you're tired of knowing what to do but not doing it, this episode will rewire how you think about change, discipline, and what it actually takes to destroy the negative thoughts holding you back. Protect what you own. Next makes it fast, simple, and painless. Check it out: https://nextinsurance.com/codie Tony's hosting his final Time to Rise Summit — three days, completely free, January 29-31. Over a million people from 193 countries have transformed their lives through this event. Sign up at https://www.timetorisesummit.com ___________ 00:00:00 Introduction 00:02:01 The Three S's to Breakthrough: State, Story, and Strategy 00:05:22 Why Your Story Controls Your Life More Than Anything Else 00:12:02 Decision, Commitment, and Resolve: The Three-Part Process 00:25:55 The Law of Attraction is Real But Not Enough 00:30:46 Why You Can't Please Everyone and Still Have Impact 00:35:21 The Oprah Story: When Support Becomes Enabling 00:43:51 The Six Human Needs and How They Drive Everything 00:46:00 Partnership Mistakes and the Three Questions for Evaluating Anyone 00:54:20 How Tony Prepares for Events: Obsessive Preparation Meets Improvisation 00:56:11 Time to Rise Summit: The Free Event Born from COVID ___________ MORE FROM BIGDEAL 🎥 YouTube: https://www.youtube.com/@podcastbigdeal 📸 Instagram: https://www.instagram.com/bigdeal.podcast 📽️ TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ 🎥 YouTube: https://www.youtube.com/@codiesanchezct 📸 Instagram: https://www.instagram.com/codiesanchez 📽️ TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO 🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID 📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp 📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN 🏠 Resibrands: https://resibrands.com/ 💰 CT Capital: https://contrarianthinking.biz/4eRyGOk 🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices
    Show More Show Less
    1 hr and 4 mins
No reviews yet