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BigDeal

BigDeal

Written by: Codie Sanchez
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You can change your life and make a dent on the world. This podcast uncovers the unfiltered lessons from the smartest minds straight to you, in conversations so honest you feel guilty listening in. We believe the current way of thinking is not working. The average person has become unhappy, unhealthy and financially struggling. You are not that person. This podcast will kick you in the shin with truth and tactics they should have taught us but gatekept. Hosted by Codie Sanchez, entrepreneur, investor and reformed journalist. You are a BigDeal to us. Economics Leadership Management & Leadership Marketing Marketing & Sales Personal Finance
Episodes
  • How to Speak with the Richest 1%

    How to Speak with the Richest 1%
    Jul 6 2026
    You've been waiting for access. Waiting for someone to notice. Waiting for permission to enter the rooms where real wealth gets built. Here's the truth: the 1% didn't get there by being the smartest. They got there by knowing how to speak the language, earn trust before they needed it, and stay grounded when everyone else started lying to them. This episode breaks down the exact framework for breaking into circles you don't belong in yet, staying there once you're invited, and becoming the person everyone wants to keep around. Because networking advice for broke people doesn't work when you're trying to reach people who already have everything. The game changes. And if you don't know the new rules, you'll get one shot and never get called back. In this episode, you'll learn: Why most people go negative on the first call and never get a second one, and how the relationship balance equation decides who gets re-invited and who gets ghosted How trust is built on someone's worst day, not their best, and why showing up during the fire without asking for anything after is how you earn loyalty that lasts decades Why success makes people worse at reading the truth and how to engineer channels where disagreement is rewarded instead of punished The mum effect: how every layer of your organization softens bad news until reality becomes unrecognizable, and why asking what's missing is more important than asking how'd we do The REAL framework: Respect their time, Earn trust, Ask for truth, Live in reality, and how mastering these four moves makes you impossible to ignore and irreplaceable once you're in Stop waiting for the door to open. Start becoming the person they can't afford to leave outside. ___________ (00:00:00) Introduction: Nobody in the 1% Got There by Being the Smartest First (00:00:28) Respect Their Time: Why Broke Person Networking Advice Stops Working (00:01:59) The Relationship Balance Formula: Deposits Minus Withdrawals (00:03:02) Never Make an Introduction Without Permission: Double Opt-In or Die (00:04:40) Earn Trust on Their Worst Day, Not Their Best (00:07:43) Give to Get: The Growth Kit and Why Customers Need Value First (00:08:52) Ask for Truth: Success Quietly Makes Honesty Impossible (00:10:54) The Emperor Maximilian Story: How Paranoia and Flattery Destroy Empires (00:12:12) Spot the Leader Surrounded by Sycophants and Become the Counterpoint (00:13:34) Live in Reality: Uncovering the Stack of Compounding Lies (00:16:59) The Pulse System: Track Your Numbers Against Projection in Real Time (00:17:25) Sun Tzu's Spies: Real Knowledge Only Comes From Eyes on the Ground (00:19:04) Eyes to Eyes: Go See For Yourself, Nobody Read Your Slack (00:19:44) The REAL Framework: Respect, Earn, Ask, Live ___________ MORE FROM BIGDEAL 🎥 YouTube: https://www.youtube.com/@podcastbigdeal 📸 Instagram: https://www.instagram.com/bigdeal.podcast 📽️ TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ 🎥 YouTube: https://www.youtube.com/@codiesanchezct 📸 Instagram: https://www.instagram.com/codiesanchez 📽️ TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO 🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID 📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp 📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN 🏠 Resibrands: https://resibrands.com/ 💰 CT Capital: https://contrarianthinking.biz/4eRyGOk 🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices
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    20 mins
  • The Secret to Speaking Without Fear and Anxiety | Zuby

    The Secret to Speaking Without Fear and Anxiety | Zuby
    Jul 2 2026
    You've been standing on the sidelines. Watching your voice shrink every time the room gets uncomfortable. Letting fear dictate what you say, who you become, and how small you're willing to stay just to avoid the backlash. Here's the truth: the cost of silence is always higher than the cost of speaking up. And the moment you stop apologizing for what you believe is the moment you stop living someone else's script. Zuby is an Oxford educated rapper, bestselling author, and one of the most uncompromising independent thinkers alive. He's built a career using his voice to challenge narratives, spark real conversations, and inspire millions to stop waiting for permission to live boldly. In this episode, he breaks down the exact frameworks for building a life that means something, why usefulness beats happiness as a North Star, and the one practice that turns avoidance into courage. In this episode, you'll learn: Why the biggest killer of men under 50 is themselves and what that says about purpose, meaning, and the fundamental pillars that have been knocked out of modern life The moral duty to be strong: why it's not wrong to be weak, but it's wrong to voluntarily remain weak, and how competence builds confidence that serves others How to overcome fear when the people you love want you to stay the same and why listening to everyone doesn't mean taking everyone's advice The zoom out framework: fear God not man, remember most people have it harder than you do, and recognize you asked for the life you're living Why meaning comes from knowing what you actually value, not what society told you to prioritize, and how trade offs are the secret to building a life you designed instead of inherited Stop shrinking. Start speaking. The world doesn't need another person playing it safe. It needs you at full volume. ___________ (00:00:00) Introduction: Stop Self-Obsessing and Start Building Something That Matters (00:00:53) The Hidden Crisis: Why Young Men Are Quietly Disappearing (00:02:18) Boys Are Always Building or Destroying: The Testosterone Truth (00:04:13) The Gender Role Confusion: Who Pays for the First Date and Why It Matters (00:07:33) Quiet Quitting Masculinity: The Generation Opting Out Entirely (00:11:30) Real Wages, Real Problems: The Economic Truth Nobody Wants to Admit (00:15:11) It's Wrong to Voluntarily Remain Weak: Your Moral Duty to Be Strong (00:19:12) The Parable of the Talents: Don't Stand Before God at Half Capacity (00:21:08) Look-Maxing, Vanity, and the 80-20 Rule for Men's Appearance (00:25:55) Stop Fighting Biology: Why Blank Slate Thinking Is Making Everyone Miserable (00:28:17) Build Competence First: The Foundation of Self-Respect (00:30:01) The Self-Obsession Trap: Focus Outward to Escape Your Own Head (00:32:44) Therapy, Shamans, and Substituting Religion: The Long Way Back to God (00:37:33) I Fear God, Not Man: The Source of Courage in a Cancel Culture (00:40:16) Zoom Out: You Asked for This Worry (00:43:42) Listen to Everyone, Obey No One: Handling Criticism from People You Love (00:46:04) The Nigerian Parents Who Let Zuby Become a Rapper (00:52:32) Never Let a Stranger on the Internet Ruin Your Day (00:53:33) What Is a Meaningful Life? Trade-Offs, Priorities, and Conscious Decisions (00:59:50) One Goal Since 19: Use My Voice to Impact Millions (01:01:13) Final Words: Keep Moving Forward, Focus on the Light, and Persevere ___________ MORE FROM BIGDEAL 🎥 YouTube: https://www.youtube.com/@podcastbigdeal 📸 Instagram: https://www.instagram.com/bigdeal.podcast 📽️ TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ 🎥 YouTube: https://www.youtube.com/@codiesanchezct 📸 Instagram: https://www.instagram.com/codiesanchez 📽️ TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO 🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID 📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp 📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN 🏠 Resibrands: https://resibrands.com/ 💰 CT Capital: https://contrarianthinking.biz/4eRyGOk 🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 hr and 6 mins
  • You're Wasting Your Life (Here's How To Fix It)

    You're Wasting Your Life (Here's How To Fix It)
    Jun 30 2026
    You're doing everything yourself. You're answering every email, attending every meeting, and somehow still ending every week exhausted with nothing meaningful to show for it. Here's the truth: buying back your time isn't a luxury you earn after you get rich. It's actually how you get rich in the first place. This episode breaks down the exact dollar per hour math that decides what to delegate first, the three person hiring ladder tied to your revenue, and the Four D’s framework that stops your calendar from filling up with everyone else's priorities. Because time is the only asset you can't make more of. And if you don't value yours, nobody else will either. In this episode, you'll learn: Why billionaires refuse to do $20 an hour tasks and how the dollar per hour rule forces you to stop lighting money on fire every week The Four D's: delete, defer, delegate, do, and why most people start at delegate and end up paying someone to do work that should never have been done at all The FREE system: favors, remote, executive, envoy, and how to build your support ladder from zero to chief of staff without wasting money on the wrong hire Why your open door policy is killing your productivity and how to replace come talk to me with send me a brief so half your meetings solve themselves Block it, batch it, assign it: the three calendar rules that stop your team from hijacking your time and force them to carry the weight of their own work Why swooping in to save the day robs your team of the lesson that would make them great and how letting them drop the ball teaches more than your rescue ever could Stop being your busiest employee. Start protecting the one asset you'll never get back. Your time isn't something you spend. It's something you invest. If you're looking for people who think like owners instead of employees, check out Athena. Stop going at it alone. → http: // Athena.com/codie-sanchez (http://athena.com/codie-sanchez) ___________ (00:00:00) Introduction: Buying Back Your Time Is How You Get Rich, Not a Reward (00:01:03) The Billionaire Lesson: Why Getting Your Own Gas Is a Poor Person's Mindset (00:02:17) The Delegation Myth: Why If I Don't Do It, It Won't Get Done Right Is Costing You Millions (00:04:47) The Dollar Per Hour Rule: Stop Setting Money on Fire (00:06:06) The Four D's Framework: Delete, Defer, Delegate, Do (00:07:21) Build Your Ladder: The FREE System for Hiring Support (00:09:08) Remote Assistants: The Highest Leverage Hire You're Not Making (00:12:59) Kill Your Open Door Policy: Walk the Factory Floor, Don't Let It Walk to You (00:14:15) Send Me a Brief: The Jeff Bezos Six-Page Rule and Forcing People to Think Before They Speak (00:15:47) Frontline Data: Brad Jacobs' Two Blunt Questions and Finding Truth in Compounding Lies (00:17:27) Block It, Batch It, Assign It: Negotiating Your Calendar Like a CEO (00:18:58) Let Them Carry the Weight: Why Swooping In Robs Your Team of the Lesson That Makes Them Great (00:20:28) Getting Tougher on Your Time: The Clean No to Almost Everything Else ___________ MORE FROM BIGDEAL 🎥 YouTube: https://www.youtube.com/@podcastbigdeal 📸 Instagram: https://www.instagram.com/bigdeal.podcast 📽️ TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ 🎥 YouTube: https://www.youtube.com/@codiesanchezct 📸 Instagram: https://www.instagram.com/codiesanchez 📽️ TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO 🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID 📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp 📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN 🏠 Resibrands: https://resibrands.com/ 💰 CT Capital: https://contrarianthinking.biz/4eRyGOk 🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices
    Show More Show Less
    22 mins
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