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BigDeal

BigDeal

Written by: Codie Sanchez
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You can change your life and make a dent on the world. This podcast uncovers the unfiltered lessons from the smartest minds straight to you, in conversations so honest you feel guilty listening in. We believe the current way of thinking is not working. The average person has become unhappy, unhealthy and financially struggling. You are not that person. This podcast will kick you in the shin with truth and tactics they should have taught us but gatekept. Hosted by Codie Sanchez, entrepreneur, investor and reformed journalist. You are a BigDeal to us. Economics Leadership Management & Leadership Marketing Marketing & Sales Personal Finance
Episodes
  • You Aren’t Burned Out, Your Systems Are Just BROKEN

    You Aren’t Burned Out, Your Systems Are Just BROKEN
    Sep 28 2026
    My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: how do you make more money, less miserably? I broke it into the 12 Profit Levers… the 12 levers I've seen determine whether you print cash or hate your life. Check it out: https://contrarianthinking.biz/burnout You've been telling yourself the same story. That you're burned out. That you need a break. That you've worked too hard for too long. Here's the truth: you're not burned out, your systems are just broken. Most people aren't exhausted from working too much, they're exhausted from doing too much of what they hate, what they're not good at, and what doesn't make them money. This episode breaks down why you're calling it burnout when you actually just have a job you don't like, even if you own the company. From the CATO process that cuts the chaos to the hero complex that's secretly killing your business, you'll learn how to stop being the ball hog, start building a team better than you, and finally create a business that energizes you instead of draining you. In this episode, you'll learn: Why you're not burned out for the reasons you think, and how doing too much of what you don't like, aren't good at, and aren't uniquely skilled at is draining your energy every single day The CATO process: how to cut all the things that don't make you revenue, automate the things that make you the most revenue first, delegate the high revenue tasks you don't like doing, and outsource everything else so you can finally stop being the hero Why being the hero feels like taking heroin and how treating yourself like a drug addict in your business keeps you stuck doing work you hate while annoying everyone around you The Walt Disney principle: how your job as CEO is not to do everything but to hire a team of A players better than you who believe in your vision so much they come work for you even though they're fully competent enough to do it themselves Why champions don't run at playoff level speed always, how to replace the word burnout with tired or break, and the question that snaps you back into focus: do you want to quit or do you just need a nap ___________ (00:00:00) Introduction: The Burnout Trap Nobody Talks About (00:00:35) You're Not Burned Out, You Just Have a Job You Don't Like (00:02:51) The Hero Drug: Why Being Needed Is Killing Your Business (00:03:48) The CATO Process: Cut, Automate, Delegate, Outsource (00:04:37) The Walt Disney Principle: Build a Team Better Than You (00:07:08) The Ball Hog Problem: When Competence Becomes Your Prison (00:07:38) Do You Want to Quit or Do You Just Need a Nap? (00:09:54) Talking Employees Off the Edge: The Self-Reflection Method (00:12:34) Set and Setting: Change Your Environment to Change Your Energy (00:13:31) The Big Why: When Your Purpose Overcomes Any How (00:15:34) Parting Words: Just Don't Quit ___________ MORE FROM BIGDEAL 🎥 YouTube: https://www.youtube.com/@podcastbigdeal 📸 Instagram: https://www.instagram.com/bigdeal.podcast 📽️ TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ 🎥 YouTube: https://www.youtube.com/@codiesanchezct 📸 Instagram: https://www.instagram.com/codiesanchez 📽️ TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO 🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID 📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp 📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN 🏠 Resibrands: https://resibrands.com/ 💰 CT Capital: https://contrarianthinking.biz/4eRyGOk 🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices
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    18 mins
  • The #1 Skill Every High Performer Has (And Every Quitter Lacks)

    The #1 Skill Every High Performer Has (And Every Quitter Lacks)
    Sep 24 2026
    My new book "Own Or Be Owned" is out now! I wrote Own or Be Owned to answer one question: how do you make more money, less miserably? I broke it into the 12 Profit Levers… the 12 levers I’ve seen determine whether you print cash or hate your life. Check it out: https://contrarianthinking.biz/bored Todya’s episode breaks down the hidden superpower behind every high performer: boredom tolerance. Most people fail because they can't sit still long enough for their work to compound. From the attrition moat that clears your competition to the GRIT framework that keeps you in the game, you'll learn why the crowd thins out by commitment, not talent, and how staying boring makes you rich. ___________ (00:00:00) Introduction: The Hidden Superpower Every High Performer Has (00:00:50) The Attrition Moat: Why Commitment Beats Talent Every Time (00:02:39) The MailChimp Story: Eight Years of Boring That Built Billions (00:04:08) The Novelty Cliff: When Your Brain Stops Rewarding You (00:05:33) Wanting vs Liking: The Restaurant Test (00:06:36) Boredom Is a Signal, Not a Verdict (00:07:16) The GRIT System: Gamify It with the Scoreboard Rule (00:10:14) Rename and Reframe: The Toll You Pay on the Road to Mastery (00:13:11) If Then Framework: Delete the Decision in Advance (00:14:57) The Temptation Bundle and Shrink the Rep Rule ___________ MORE FROM BIGDEAL 🎥 YouTube: https://www.youtube.com/@podcastbigdeal 📸 Instagram: https://www.instagram.com/bigdeal.podcast 📽️ TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ 🎥 YouTube: https://www.youtube.com/@codiesanchezct 📸 Instagram: https://www.instagram.com/codiesanchez 📽️ TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO 🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID 📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp 📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN 🏠 Resibrands: https://resibrands.com/ 💰 CT Capital: https://contrarianthinking.biz/4eRyGOk 🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices
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    20 mins
  • #1 CEO Coach: Effort Isn't What Makes You Rich, Do This Instead | Joe Hudson

    #1 CEO Coach: Effort Isn't What Makes You Rich, Do This Instead | Joe Hudson
    Sep 21 2026
    My new book OWN OR BE OWNED is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… the 12 levers I’ve seen determine whether you print cash or hate your life. Go go go: https://contrarianthinking.biz/hudson Joe Hudson is one of the most sought after CEO coaches in the world, mentoring founders from Mark Pincus to Sam Altman and turning struggling companies into billion dollar businesses. He's spent decades unlocking the hidden patterns that keep high performers stuck, and in this episode, he breaks down why work ethic is overrated, how self-reliance is secretly killing your growth, and the exact frameworks billionaire CEOs use to make great decisions without burning out. In this episode, you'll learn: Why work ethic is way overrated The golden algorithm Why shame is the lock that holds bad habits in place The “no” doctrine Why self-reliance is the biggest trap for entrepreneurs ___________ (00:00:00) Introduction: Work Ethic Is Way Overrated (00:00:56) The Golden Algorithm: What You Avoid, You Invite (00:02:18) Shame Is the Lock That Holds Bad Habits in Place (00:05:08) Every Business Problem Is a Self-Awareness Problem (00:07:39) The Action Needed Email Protocol (00:09:19) Obsession Over Work Ethic: What Actually Makes You Rich (00:11:20) Decision-Making Happens in the Emotional Center of Your Brain (00:13:40) Enjoyment Is Efficiency: The 10% More Experiment (00:14:34) Hire for What They'd Do for Free (00:15:35) Sitting Across From Billionaires: The Better Than and Worse Than Paradox (00:16:59) How to Say the Hard Thing: Every Time I Pucker, I Say It (00:24:07) Owning Your Projection: The Blame Tool (00:26:02) The No Doctrine: Stop Trying to Convince Your Team (00:29:13) Work Ethic Doesn't Correlate With Wealth (00:32:35) Money Beliefs: Why People Without Money Think It Will Solve Everything (00:34:42) Complexity Is the New Enemy: You Have to Actively Dismantle It (00:35:55) The Hardest Conversations Build the Most Trust (00:51:24) Build the Part You Understand the Least First (00:53:08) Pace and Spin: Track Wasted Energy, Not Just Output (00:53:17) Maximalism Works: Think Bigger Than You Think You Can (00:54:32) Culture Is Where Maximalists Stop Being Maximalists (00:56:31) AI Is Commoditizing Everything Except Creativity and Teamwork (00:59:14) Most Meetings Suck: If the Outcome Is More Meetings, That Meeting Sucked (01:02:23) Never Have One-on-Ones: They Create Politics (01:03:28) No Secrets: Assume Everything You Say Gets Said to Everyone (01:06:48) Where Do You Want Diversity and Where Don't You? (01:08:50) The Leader's Happiness Is the Company's Health (01:11:17) Self-Reliance Is the Ceiling: You Can't Grow Without Help ___________ MORE FROM BIGDEAL 🎥 YouTube: https://www.youtube.com/@podcastbigdeal 📸 Instagram: https://www.instagram.com/bigdeal.podcast 📽️ TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ 🎥 YouTube: https://www.youtube.com/@codiesanchezct 📸 Instagram: https://www.instagram.com/codiesanchez 📽️ TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO 🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID 📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp 📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN 🏠 Resibrands: https://resibrands.com/ 💰 CT Capital: https://contrarianthinking.biz/4eRyGOk 🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 hr and 16 mins
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