Most supplements don’t work the way people think they do.

In this episode of the Ready To Drink Podcast, I sit down with Dan Margenau, founder of Lix Brands, to unpack one of the most overlooked problems in health, wellness, and functional beverages: bioavailability.

Dan built Lix to solve a simple but massive issue - our bodies can’t absorb most of what traditional supplements deliver. Through a patented encapsulation process, Lix transforms hard-to-absorb ingredients into water-soluble, highly bioavailable compounds that integrate cleanly into beverages, supplements, cosmetics, and hemp-derived products.

We cover:

What bioavailability actually means (and why most products waste nutrients)

How Lix’s encapsulation technology works

Why water solubility changes everything for manufacturers and consumers

Clean label formulation and production efficiency

The impact on CBD and THC beverage onset times

Dan’s journey from operations consulting to building a deep-tech ingredient company

This conversation is part science, part entrepreneurship, and part real-world manufacturing insight - for anyone building in supplements, functional beverages, hemp, or wellness.

Check out LixIngredients.com

Listen on all podcast platforms.

Watch on ReadyToDrinkPodcast.com

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Presented by The FreeMind Group - FMGStrategy.com