In this episode, Breanna Bledsoe shares her journey after completing a BBA in Marketing at Austin Peay State University. Currently, Breanna is the Meta Department Manager at Iffert Media in Nashville, Tennessee. To learn more about Breanna, check out her LinkedIn profile https://www.linkedin.com/in/breanna-bledsoe-mba-0555201a2/

To learn more about business programs at Austin Peay State University in Clarksville, Tennesse, check out https://www.apsu.edu/business/index.php

Today, we discuss how consumers use social and digital media for preventive healthcare information. Dr. Terry Damron, an associate professor of marketing at Austin Peay State University in Clarksville, TN, is joining us. A CABR Faculty Fellow, Dr. Damron teaches consumer behavior and social media marketing. Her published research studies, which we'll discuss today, shed light on consumers' use of social media for preventative healthcare information. To connect with Dr. Damron about her research, check out her LinkedIn profile: https://www.linkedin.com/in/terrydamron/. For more information about Dr. Damron, check out the CABR Website at https://www.apsu.edu/business/applied-research/ and her faculty profile at https://www.apsu.edu/directory/faculty/damront.php

In this episode, we unpack how inferences and cognitive biases affect consumer decision-making when making purchases. Our guest is the current Provost and Senior VP of Academic Affairs at Austin Peay State University in Clarksville, TN, and an expert on Consumer Behavior. The new edition of her co-authored book Consumer Behavior in a Digital World can be found on the Kenall Hunt website at https://he.kendallhunt.com/product/consumer-behavior-digital-world.

Dr. Cronley earned her Ph.D. in marketing from the University of Cincinnati. In addition to a decade working in corporate marketing, Dr. Cronley worked as a professor and scholar for over 15 years and is a nationally recognized consumer behavior expert. During her academic career, Dr. Cronley has published more than 30 articles in journals and books, co-authored a textbook, and has received numerous grants, awards, and nominations related to her scholarship and teaching. To learn more about Dr. Cronley, check out her LinkedIn profile: https://www.linkedin.com/in/maria-cronley-7218741b/