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Black Businesses Matter

Black Businesses Matter

Written by: Larvetta Loftin-
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Black Businesses Matter is a weekly podcast show on the impact of collaborating and advocating for Black Businesses to drive impact. It is hosted by Larvetta L. Loftin. Founder of The L3 Agency, a full service influencer marketing and communications agency. Hear from investors, thought leaders, supply chain leaders, DEI practitioners and business owners on why engaging minority businesses should be a social responsibility when black businesses are the largest employers of black people. Each episode will provide inspiration and actionable tools to help you become culturally sensitive in growing your business or brand. Each episode are about 30 - 45 minutes in length to help you to pledge to support Black businesses EVERY DAY in EVERY WAY and REIMAGINE #blackbusinessesmatter.

© 2025 Black Businesses Matter
Economics Leadership Management & Leadership Marketing Marketing & Sales Relationships Social Sciences
Episodes
  • “I definitely want to eradicate entrepreneurial poverty ” says Susanne Mariga
    Oct 20 2025

    We would love to hear from you! Text "BBMFAM" to (312) 300-1300.

    Guest Name: Susanne Mariga

    Guest Business: The Mariga Group

    EPISODE SUMMARY

    In this episode of the Black Businesses Matter Podcast, we chat with Susanne Mariga, CPA, Fractional CFO, and CEO of The Mariga Group, a Goldman Sachs 10,000 Small Business firm named the 2021 Profit First Professional Firm of the Year.

    Growing up surrounded by math and books, Susanne was inspired by her father, an accountant who introduced her to business early, allowing her to intern in the family firm at just 14. Though she began college at Ohio State University on the pre-med track, she soon discovered her true passion for accounting and shifted her focus.

    As Susanne built her corporate career, she realized the demanding hours were keeping her from her family, inspiring her to launch her own accounting firm. She grew it into a thriving business that she eventually sold, positioning herself to retire at 46.

    Today, Susanne helps 7- and 8-figure entrepreneurs master profitability and scale sustainably through The Mariga Group and her Profit First System. She is also the author of Profit First for Minority Business Enterprises, host of The Profit Talk Podcast, and has been featured in outlets such as Houston Business Journal and MBE Magazine.

    In the conversation, Susanne shares how she turned financial strategy into freedom, her approach to building wealth for entrepreneurs of color, and the lessons she’s learned about aligning profit with purpose.

    If you’re passionate about entrepreneurship, financial empowerment, and building a business that serves both your purpose and your peace, this episode is for you.

    IN THIS EPISODE, I TALK ABOUT…

    1. What was she like as a child?
    2. How did The Mariga Group come to life, and what inspired you to focus on empowering minority business owners through financial literacy and strategic growth?
    3. As you built your business, how did you navigate the personal and professional pressures that come with leading and advising other entrepreneurs?
    4. How has your journey influenced the way you view risk, success, and failure in entrepreneurship?
    5. How have your past experiences shaped the way you now support other businesses through difficult transitions or financial uncertainty?
    6. BBM Brag Moment
    7. What brings them joy?
    8. Why do black businesses matter?

    Stream and download the Black Businesses Matter Podcast NOW for FREE on Apple Podcasts, Google, Stitcher, Pandora, and Spotify!

    Connect with them

    Connect with them on their website :

    https://susannemariga.com


    Support the show

    To connect further with me:
    Visit my website:
    Thel3agency.com
    Connect with me on Facebook:
    www.facebook.com/thel3agency
    Follow me on Instagram:
    https://www.instagram.com/larvettaspeaks/
    Connect with me on Linkedin:
    www.linkedin.com/company/thel3agency
    Be sure to follow our podcast on Instagram. I can't wait to see you join us and take the pledge of
    #blackbusinessesmatter

    Show More Show Less
    1 hr and 11 mins
  • “I tell my clients, T + F = A. Your thoughts lead to feelings, and your feelings lead to actions,” says Dr. Lakeba Williams
    Oct 13 2025

    We would love to hear from you! Text "BBMFAM" to (312) 300-1300.

    Guest Name: Dr. Lakeba Hibbler Williams


    Guest Business: Fresh Hope Counseling Center

    EPISODE SUMMARY

    In this episode of the Black Businesses Matter Podcast, we chat with Dr. Lakeba Williams, Director of Fresh Hope Counseling Center, LLC (FHCC), a multidisciplinary behavioral health practice she founded in 2012 to help individuals and organizations become more adaptable and resilient.

    With over 30 years of experience as a Licensed Professional Counselor, Dr. Lakeba is dedicated to supporting clients through trauma, anxiety, grief, and race-related stress. She holds degrees in Social Work, Community Agency Counseling, and a PhD in Adult Education.

    Dr. Lakeba reflects on her early experiences caring for her great-grandmother and how those moments shaped her purpose as a healer and leader. She shares the journey of building her practice while balancing family, faith, and professional growth.

    In the conversation, she discusses the evolution of Fresh Hope Counseling Center, the frameworks she uses to guide her clients, and the value of taking calculated risks when growing a business. She also reads an excerpt from the book she co-authored with her daughters, offering insight into generational healing and legacy building.

    If you’re passionate about mental health, leadership, and creating spaces that inspire healing and hope, this episode is for you..

    IN THIS EPISODE, I TALK ABOUT…

    1. What was she like as a child?
    2. Navigating growth as a business owner
    3. Protecting your mental health
    4. What advice would you give to entrepreneurs navigating trauma while trying to build something meaningful?
    5. BBM Brag Moment
    6. What brings them joy?
    7. Why do black businesses matter?

    Stream and download the Black Businesses Matter Podcast NOW for FREE on Apple Podcasts, Google, Stitcher, Pandora, and Spotify!

    Connect with them

    Connect with them on their website :

    www.freshhopetoday.com


    Support the show

    To connect further with me:
    Visit my website:
    Thel3agency.com
    Connect with me on Facebook:
    www.facebook.com/thel3agency
    Follow me on Instagram:
    https://www.instagram.com/larvettaspeaks/
    Connect with me on Linkedin:
    www.linkedin.com/company/thel3agency
    Be sure to follow our podcast on Instagram. I can't wait to see you join us and take the pledge of
    #blackbusinessesmatter

    Show More Show Less
    1 hr and 7 mins
  • “What’s different about LAB is we have taken into consideration not just data but stories from people,” says Jannice Newson
    Oct 6 2025

    We would love to hear from you! Text "BBMFAM" to (312) 300-1300.

    Guest Name: Jannice Newson


    Guest Business: Lillian Augusta Beauty


    Episode Summary

    In this episode of the Black Businesses Matter Podcast, we chat with Jannice Newson, social entrepreneur and Co-Founder & CEO of Lillian Augusta Beauty, a company creating plant-based hair extensions that merge beauty and sustainability.

    Jannice takes us back to her childhood on the West Side of Chicago, reflecting on the experiences that sparked her early interest in environmental science. A quiet, sporty child, she went on to earn degrees in Environmental Science and Conservation Ecology, focusing her research on wetlands and agro-ecosystems.

    Her work in environmental and agricultural landscapes revealed a personal challenge when traditional braiding hair often caused allergic reactions. That experience inspired her to develop a safer, plant-based alternative. While studying at the University of Michigan, she used campus resources to pitch her idea and secure funding for Lillian Augusta Beauty (LAB), a name chosen to honor her grandmother, the family matriarch who paved the way for their success.

    Jannice walks us through the process of developing the product, conducting market research, and ensuring that the voice of the consumer remained central to every step.

    If you’re passionate about sustainability, innovation, or redefining beauty through purpose, this episode is for you.


    IN THIS EPISODE, I TALK ABOUT…

    1. What was he like as a child?
    2. His inspiration for LAB beauty.
    3. How do we help women to not normalize discomfort?
    4. how hard is it to get people to transition to plant based hair?
    5. BBM Brag Moment
    6. What brings them joy?
    7. Why do black businesses matter?

    Stream and download the Black Businesses Matter Podcast NOW for FREE on Apple Podcasts, Google, Stitcher, Pandora, and Spotify!

    Connect with them

    Connect with them on their website :

    http://hairwithoutharm.com



    Support the show

    To connect further with me:
    Visit my website:
    Thel3agency.com
    Connect with me on Facebook:
    www.facebook.com/thel3agency
    Follow me on Instagram:
    https://www.instagram.com/larvettaspeaks/
    Connect with me on Linkedin:
    www.linkedin.com/company/thel3agency
    Be sure to follow our podcast on Instagram. I can't wait to see you join us and take the pledge of
    #blackbusinessesmatter

    Show More Show Less
    42 mins
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