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Blue Light Special Podcast

Blue Light Special Podcast

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Blue Light Special: the podcast for CPG brand marketers who want to lighten up their hustle in retail and real life. Presented by InStore Design Display with hosts Christine Wright and Trevor Lewis.Blue Light Special Podcast Economics Marketing Marketing & Sales
Episodes
  • Episode 12: Mastering Display Quality Standards with Production Expert Quentin Vowells
    Jun 25 2024

    Summary


    In this episode, Christine & Trevor discuss RFPs and the increasing need for them in the retail industry. They also talk about the trend of product glorifiers, which are displays that highlight specific products. The guest, Quentin Vowells, shares insights into the display production process and the importance of quality control. He also discusses the use of technology, such as AI, in manufacturing. The hosts end the episode with their personal reflections and reminders.


    Takeaways


    RFPs are becoming more common in the retail industry due to budget constraints and a lack of expertise on the buyer side.

    Product glorifiers, such as acrylic cases, are a popular trend in retail displays, especially for high-end products.

    Quentin Vowles oversees various aspects of display production, including concepting, engineering design, manufacturing, and packaging.

    Quality control is a crucial part of the display production process, and it involves thorough checks and sign-offs at each stage.

    Technology, such as AI, can be used to improve manufacturing processes and solve problems.

    Setting a good example is important in both personal and professional settings, as it can influence others' behavior and actions.

    Taking time off and prioritizing self-care is essential for personal well-being and productivity in the workplace.


    Chapters


    00:00 Introduction and Overview

    01:00 The Rise of RFPs in the Retail Industry

    10:18 Insights into Display Production and Quality Control

    16:00 The Role of Technology, including AI, in Manufacturing

    32:23 The Importance of Taking Time Off and Self-Care

    35:27 Conclusion


    Find out more at bluelightspecialpodcast.com



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    40 mins
  • Episode 11: The Gen Alpha Revolution - How CPG Brands Can Stay Ahead
    Jun 18 2024

    Summary


    In this episode, the Blue Light Special podcast explores the influence of Gen Alpha on retail and brand marketing. They discuss the impact of social media, influencer marketing, and the purchasing power of Gen Alpha. The conversation also delves into the importance of understanding and targeting this demographic, as well as the evolving strategies of brands and retailers to appeal to Gen Alpha consumers.


    Takeaways


    Gen Alpha has a significant influence on household spending and purchasing decisions.

    Understanding and targeting Gen Alpha is crucial for brands and retailers to stay relevant and successful in the market.

    Influencer marketing and social media play a key role in reaching and engaging Gen Alpha consumers.

    The purchasing power of Gen Alpha is substantial, and their preferences and behaviors are shaping retail trends and brand strategies.

    Find out more at bluelightspecialpodcast.com

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    37 mins
  • Episode 10: Unlocking Retail Success: Mastering Logistics and Freight Costs with Industry Insider, Nick Giuliani of Dynamic Logistix
    Jun 4 2024

    Summary


    In this episode, Christine & Trevor discuss the importance of cost-consciousness in the retail industry and the need for more cost-effective solutions. They also explore the trend of offshore production and blended manufacturing as ways to reduce costs. The conversation then shifts to the role of logistics in reducing freight costs and improving execution in the retail space. Nick Giuliani shares insights on the logistics industry and the services offered by Dynamic Logistics. He highlights the importance of visibility and tracking in logistics and discusses the future of the industry, including the use of AI and electric vehicles. Shout-outs to a brand that is getting it right and discuss the Top Gun networking group and the KC Shoutout Series.

    Takeaways

    - Cost-consciousness is crucial in the retail industry, and brands are looking for more cost-effective solutions.

    - Offshore production and blended manufacturing are being considered as ways to reduce costs.

    - Logistics plays a significant role in reducing freight costs and improving execution in the retail space.

    - Visibility and tracking are essential in logistics to ensure on-time delivery and minimize errors.

    - The future of logistics includes the use of AI and electric vehicles.

    - The hosts give a shout-out to a brand that is excelling in their industry.

    - The Top Gun networking group and the KC Shoutout Series are highlighted as valuable resources for professionals.


    Chapters

    00:00 Introduction

    00:29 Cost-Consciousness in Retail

    03:18 Logistics and Freight Costs

    08:30 Introduction to Dynamic Logistics

    13:39 Visibility and Tracking in Logistics

    24:36 Networking and Recognition

    31:40 Memo to Myself: Leaders Shine Under Pressure

    37:24 I Am for the Day: Kindness

    39:37 Conclusion

    Find out more at bluelightspecialpodcast.com

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    40 mins
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