Bonus: The Power of Words
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Bonus: The Power of Words
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About this listen
In a piece of off-mic B-roll, Paul reflects on the power of language — and why he has a particular dislike for the word “nice.” To him, nice is vague, lazy, and often a placeholder for saying nothing meaningful at all.
He explains how words shape expectations, decisions, and outcomes. Calling something nice avoids judgment, skips clarity, and dulls impact. In creative work and leadership alike, imprecise language leads to imprecise thinking — and ultimately, weaker execution.
This moment is a reminder that words are tools, not filler. The right language sharpens ideas, creates momentum, and signals intent. When leaders choose their words carefully, they don’t just communicate better — they think better too.
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