Host Edith welcomes returning guest Lisa Towles, thriller author, fellow podcaster, and book coach, to discuss Lisa’s nonfiction book, “The Me Factor: Your Secret Weapon for Author Visibility,” which aims to reduce authors’ fear of marketing and help them use their unique identity in branding. Lisa explains a sequence for effective marketing: clarify author identity, conduct a genre analysis based on industry standards, develop audience insights through reader personas, identify comparable titles to craft an “emotional promise,” and then choose intentional, sustainable social media tactics (including options that don’t require being on camera). They discuss using AI and tools like Canva for marketing assets, the value of building an author platform before a book is finished, and trends in reading formats, especially audiobooks and Kindle.

00:00 Welcome Back Lisa

00:49 What The Me Factor Is

03:59 Marketing Fear And Burnout

06:42 Authentic Visibility And Branding

08:49 Order Of Operations For Marketing

12:30 Author Identity And Thriller Brand

15:51 Genre Analysis And AI Tools

20:49 Finding Your Readers

23:58 Authors Who Dont Read

25:56 Emotional Promise Vs Market Writing

29:51 Write Heart Not Trends

31:22 Platform While You Write

34:06 Me Factor Framework

36:12 Author Branding Beyond Logos

41:14 Social Media Without Fear

44:58 Pets And Personal Sharing

46:50 AI Tools And Confidence

50:52 Future Of Reading Formats

52:50 Audiobooks For Authors

55:48 Wrap Up And Where To Find

If you like what we do, you might consider buying us a coffee. You can do so here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/booklovercom⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://ko-fi.com/bookcompanion⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow us: Web: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://book-lovers-companion.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/book_companion⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/ez.fiction.7/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/book_companion/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UC6vyAyrh3zzsxNeexfyU0uA⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Feedback is always welcome: bookcompanioncontact@gmail.com Music: English Country Garden by Aaron Kenny Video Link: https://youtu.be/mDcADD4oS5E

Host Edith welcomes returning guest Caroline Ailanthus to discuss her new epic fantasy novel The Elf, the Dwarf and the Telegraph: Book One, the first in a trilogy. Caroline explains the story’s large scope and ensemble cast, centered on three protagonists including Gwen, a transgender half-elf with a sword, in a quasi-Roman world on the brink of civil war driven by environmental justice, conservation, science, and threats to democracy. She reads an excerpt depicting a republic’s destabilization and autocratic takeover aided by oligarchs, noting historical inspirations from Sherman, Grant, Lincoln, and Julius Caesar and arguing that environmental problems and political instability are connected. Caroline describes her writing process, research-heavy historical models, spreadsheet character tracking, and structuring one arc into three books, and highlights deliberate Tolkien signals, immersive “history-like” worldbuilding, adult tone without explicit sex, and neurodivergent representation through human/elf/dwarven (“Deger”) neurological differences.

00:00 Welcome Back Caroline

00:54 What the Book Is About

03:42 Fantasy Meets Politics

08:59 Reading the Prologue

11:09 Origins of the Trilogy

15:09 Autocrats and History Rhymes

22:44 Timeless Fantasy Themes

27:47 Writing Process and Characters

31:40 Being Kind to Readers

32:35 Managing Character POVs

33:47 From Standalone to Trilogy

34:37 Civil War Research Scale

37:53 Where to Split Books

41:35 Is Tolkien Still King

45:11 Dwarves and Representation

48:26 Dark Ages and Paper

53:42 Why Read This Book

57:03 Neurodivergent Protagonists

59:55 Closing Thanks and Wrap

If you like what we do, you might consider buying us a coffee. You can do so here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/booklovercom⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://ko-fi.com/bookcompanion⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow us: Web: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://book-lovers-companion.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/book_companion⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/ez.fiction.7/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/book_companion/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UC6vyAyrh3zzsxNeexfyU0uA⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Feedback is always welcome: bookcompanioncontact@gmail.com Music: English Country Garden by Aaron Kenny Video Link: https://youtu.be/mDcADD4oS5E

Host Edith welcomes regular guest and co-host Teri M. Brown to discuss her upcoming novel “Peg Unhinged,” releasing April 21, 2026. Brown introduces Peg, a near-50 woman navigating menopause symptoms, brain fog, hot flashes, and anger while her husband abruptly leaves to date younger women. The conversation explores how women’s health concerns are often dismissed, cultural pressures on women to stay quiet and “perfect,” and the double standards women face in professional settings. Brown explains the book’s inspiration from reading “Are You There God? It’s Me, Margaret,” and describes humorous yet realistic scenes including disastrous dating-app encounters and frank “conversations with God” chapters. They also touch on Peg’s evolving friendships, her rediscovering self-worth, and Brown’s next writing idea involving Incan quipu storytelling, plus where to find her online and the importance of reviews.

00:00 Welcome and Introductions

01:24 New Book Premise

03:02 Menopause Reality Check

04:14 From Margaret to Peg

05:50 Is Peg Based on Teri

10:42 Culture Aging and Freedom

15:21 Menopause Rage Moments

16:49 Double Standards for Women

21:44 Husband Leaves and Dating Apps

26:39 Why Peg Stays Likable

28:31 Friends Who No Longer Fit

31:25 Finding Herself Again

32:18 Worth and Wake Up

33:45 Romance Not the Point

34:45 Hormones and Teen Brain

35:22 God Talks Interludes

38:08 Writing Humor Tightrope

41:39 Making Menopause Funny

46:54 Write What You Feel

49:27 Boundaries and Parenting

54:07 Team Peg Wrap Up

54:40 Next Book Quipu Mystery

57:41 Where to Find Teri

58:23 Reviews and Goodbye

If you like what we do, you might consider buying us a coffee. You can do so here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/booklovercom⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://ko-fi.com/bookcompanion⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow us: Web: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://book-lovers-companion.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/book_companion⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/ez.fiction.7/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/book_companion/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UC6vyAyrh3zzsxNeexfyU0uA⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Feedback is always welcome: bookcompanioncontact@gmail.com Music: English Country Garden by Aaron Kenny Video Link: https://youtu.be/mDcADD4oS5E