Today we talk with expert brand strategist, Allison Carpio, about all things building a business brand and public speaking. We’re diving into how to build a brand that feels deeply you—from your voice and values to the stories and energy that make your business stand out. You’ll learn why most creative brands start to sound the same, how to uncover messaging that actually converts, and what it looks like when your brand finally feels aligned. We also explore why public speaking is one of the fastest ways to grow your authority (even if you’re not “ready”), plus simple ways to build confidence and craft your signature talk. If you’ve been wanting to show up more boldly—online, on podcasts, or in real rooms—this conversation will leave you inspired, grounded, and crystal-clear on what you bring to the table.

Make sure to hit follow/subscribe so you never miss an episode!

Apply for my photographer coaching program

Connect with Rachel C:

• Follow on Instagram @rachelcphotos_
• Follow on Pinterest
• Check out my website
• Join my email list

Connect with Allison:

https://allisoncarpio.com/

instagram: @allisoncarpio

As always:

• Snag my "Inquiry Email Template"
• Apply for my photographer coaching program

In this episode, I’m sharing the real reasons your inquiry calls aren’t turning into booked clients — and it’s probably not what you think. You’ll learn how three simple shifts can immediately improve your connection and conversions. Get ready to run calls that feel natural, personal, and actually lead to a “yes- I want to work with you!”

Make sure to hit follow/subscribe so you never miss an episode!

Apply for my photographer coaching program

Connect with Rachel C:

• Follow on Instagram @rachelcphotos_
• Follow on Pinterest
• Check out my website
• Join my email list

As always:

• Snag my "Inquiry Email Template"
• Apply for my photographer coaching program

In this episode, I’m diving into how to get those raving-fan client reviews that not only make your heart burst, but also help you book more dream clients. I’m sharing exactly when to ask for a review, who to ask, and how to make the process simple, natural, and aligned with your brand.

You’ll hear my go-to email prompts, tips for encouraging emotion-filled feedback, and ways to turn kind words into powerful social proof for your business. If you’ve ever felt awkward asking for testimonials or ended up with short, generic ones, this episode will give you the exact steps to start getting reviews that truly reflect your client experience and your magic.

Make sure to hit follow/subscribe so you never miss an episode!

Connect with Rachel C:

• Follow on Instagram @rachelcphotos_
• Follow on Pinterest
• Check out my website
• Join my email list

As always:

• Snag my "Inquiry Email Template"
• Apply for my photographer coaching program