Brand Extension Strategy | Elon Musk Buys Twitter cover art

Brand Extension Strategy | Elon Musk Buys Twitter

Brand Extension Strategy | Elon Musk Buys Twitter

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At the end of this episode you’ll learn what Brand Extension Strategy is and how to use it to strengthen your brand and avoid the risks of it damaging your brand. Elon Musk has just taken a big Brand Extension Strategy move by buying Twitter and we look at what this means for his brand and how hard it will be for him to navigate this acquisition without damaging his personal brand and that of Tesla and SpaceX.

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