In this episode of the Brand Narrative podcast, author/speaker Jim Knight shares insights and lessons learned for employers in search of an engaged team and customers who are not just satisfied, but brand advocates. Links discussed in this episode include:

• Jim Knight's bio
• Jim's latest book, Engagement that Rocks.

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

In this episode of the Brand Narrative podcast, Matt interviews Direct One CEO Evan Stewart to discuss today's dynamics of targeting customers with direct mail. Evan shares insights, misconceptions, and best practices related to direct marketing including:

• the power of personalization through variable data
• setting expectations for campaigns
• what things are working now more than ever
• combining physical mail with digital marketing
• building a winning list
• using QR codes wisely
• the power of a strong offer
• measuring ROI

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

In this episode of the Brand Narrative podcast, Matt converses with ND Wellness Club Founders Brantley Hawkins and Justin Cobb about the launch of their first satellite location (Winter Park, Florida) after the success of their original location (Orlando, Florida). Links discussed in this episode include:

• ND Wellness Club Website
• Disease: Today's Silent Epidemic & Our Path to Wellness book by Brantley Hawkins and Justin Cobb
• ND Wellness Club Instagram

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.