Brand Video That Works - Lessons from Nike, Dove, and Apple
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Brand Video That Works - Lessons from Nike, Dove, and Apple
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About this listen
What separates a brand video people skip from one they watch and share? It is not budget. It is not production value. It is the story. This episode breaks down real brand videos that delivered real results, from Nike's decades of inspiration to Dove's challenge of beauty standards to Apple's celebration of the crazy ones. You will learn what made them work and how to apply those principles to your own brand storytelling without needing a million dollar budget.
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