What does it actually take to build a brand that lasts?

In this episode of Let ’R Rip, we sit down with Brandan Schieppati - frontman of Bleeding Through, former member of Eighteen Visions and Throwdown, and founder of Rise Above Fitness, to break down the real truth behind music, fitness, business, and authenticity.

From the early Warped Tour days to building a cult following in hardcore and metal, Brandan shares how staying true to himself helped him evolve from musician to entrepreneur, without ever selling out.

This isn’t a highlight reel.This is what it actually looks like behind the scenes.

WHAT WE GET INTO:

• The REAL story behind Bleeding Through and early 2000s hardcore
• Building a brand through authenticity (not trends)
• Why most people fail in fitness, business, and content
• The truth about the supplement and fitness industry
• How Rise Above Fitness was built from the ground up
• Why “being yourself” is the ultimate competitive advantage
• The shift from online coaching back to in-person connection
• Music, mental health, and dealing with dark periods
• Why chasing trends will destroy your brand long-term
• Grassroots marketing vs. social media illusions
• The mindset it takes to NEVER have a plan B

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ABOUT BRANDAN SCHIEPPATI:

Brandan Schieppati is the vocalist of Bleeding Through, a pioneering band in the metalcore and hardcore scene since 1999. Before that, he was a guitarist and songwriter for Eighteen Visions (1997–2002) and also performed with Throwdown, helping shape an entire era of heavy music.

Outside of music, Brandan is the founder of Rise Above Fitness in Huntington Beach, California - a gym built on culture, discipline, and community. He’s an ISSA-certified personal trainer known for his no-BS approach and his signature “parking lot workouts” developed while touring.

THIS EPISODE IS FOR:

• Coaches, trainers, and gym owners
• Musicians, creatives, and entrepreneurs
• Anyone trying to build a REAL brand
• People tired of fake social media success
• Anyone who values truth over comfort

ABOUT LET ’R RIP:

No scripts. No filters. No bullshit.Just real conversations with people who actually live it.

Hosted by Jake Sirokman & Michael, Let ’R Rip brings together leaders from music, fitness, business, and culture to talk about what it really takes to build something meaningful.