What if the year that didn’t go as planned wasn’t a failure, but an invitation? In this deeply personal solo episode, Jo Espejo reflects on pivots, pauses, and the quiet nudges that lead us back into alignment. If you’re closing out the year feeling reflective, uncertain, or ready for what’s next, this conversation will meet you right where you are. If this year didn’t go the way you planned, this episode is for you.

Episode Title: You’re Not Behind. You’re Becoming | A Year-End Reflection for Women Entrepreneurs

In This Episode, We Cover:

In this solo episode of The Branded Impact Podcast, host Jo Espejo, founder of Branding by Jo, shares a powerful year-end reflection on business growth, personal branding, mindset, and alignment. Jo opens up about navigating a season of pivots, unmet goals, and identity shifts, and why those moments don’t mean you’re behind, but becoming.

Rather than teaching strategy or frameworks, this conversation invites you to pause, reflect, and listen to the quiet nudge many women entrepreneurs feel when it’s time to realign their business, brand, and energy. If you’re closing out the year feeling uncertain, reflective, or ready for what’s next, this episode will remind you that clarity often comes through experience, not hustle.

You’ll Walk Away With:

• Why a year that didn’t go as planned can still be successful

• The difference between being busy and being aligned in business

• Outgrowing parts of your brand, business, or identity

• Navigating pivots after you’ve built momentum and credibility

• Why rest is part of a sustainable growth strategy

• How listening to the “nudge” can save you time, energy, and burnout

• A mindset shift around progress, timing, and success

• Permission to release what no longer fits, even if you’re good at it

• Clarity around alignment vs. productivity

• Reassurance that you’re not behind in your business journey

• A grounded perspective as you move into the new year
  

Episode Chapters

00:00 Reflecting on the Year: A Personal Journey

02:14 Embracing Change: The Power of Pivots

04:19 Rest and Reflection: Preparing for the Future

About the Host

Jo Espejo is the founder of Branding by Jo, a brand strategy and visual storytelling agency helping women-led businesses align their visuals, messaging, and systems so they can show up confidently, sell with ease, and scale sustainably.

Next Steps

✨ Explore Branding by Jo: www.brandingbyjo.com

📩 Learn about Visual Brand Audits, Rebrand Intensives, and brand strategy support

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Knowing your numbers isn’t just about taxes, it’s about embodying the confidence, clarity, and leadership your brand needs from you. In this episode, Jo sits down with financial strategist and founder of A6FinBiz, Stacey Linderman, to explore the powerful link between financial clarity and brand alignment. If you’ve ever felt like you’re “driving in the dark” with your finances or your brand direction, this conversation will turn the lights on.

The Confidence Equation: How Financial Clarity Elevates Your Brand

Host: Jo Espejo

Guest: Stacey Linderman, Founder of A6 Financial & Business Optimization (A6FinBiz)

In this empowering and practical episode, Stacey breaks down the difference between accountants and CFOs, why financial literacy is essential for scalable success, and how numbers directly influence your brand, positioning, and the clients you attract. She shares real examples, honest lessons, and the branding pivots that helped A6FinBiz evolve to meet the needs of higher-level clients. A must-listen for women entrepreneurs ready to step into their CEO power with a brand rooted in clarity and confidence.

Key Topics

• What a CFO actually does and when your business is ready for one

• How financial clarity impacts confidence, decision-making, and brand direction

• Why business owners often “fish in the wrong pond” with their branding

• How to identify money leaks and profitability gaps

• The importance of customized financial strategies vs. cookie-cutter solutions

• How branding and financial leadership work hand-in-hand

  
  

  What You’ll Learn

• How to stop second-guessing your decisions and lead with clarity

• The real difference between bookkeeping, accounting, and CFO services

• Signs that it’s time to bring financial leadership into your business

• How to reposition your brand to attract aligned, ready-to-invest clients

• Why financial clarity is the foundation of a confident, scalable brand
  

Chapters (Timestamps)

00:00 — Introduction to Financial Clarity

02:28 — The Role of CFOs in Business Growth

03:59 — Understanding Financial Literacy

05:06 — Building Confidence Through Numbers

06:35 — The Importance of Tailored Financial Strategies

07:40 — Branding and Messaging Challenges

10:19 — Adapting to Client Needs

12:25 — The Power of Feedback and Iteration

14:36 — Conclusion and Call to Action

21:34 — Jo’s Outro

Guest Links

Website: https://www.a6finbiz.com

LinkedIn: https://www.linkedin.com/in/staceykaralinderman Instagram: https://www.instagram.com/a6finbiz

Facebook: https://www.facebook.com/A6FinBiz

Free Evaluation + Intro Call: https://www.a6finbiz.com/contact-us

Explore Branding by Jo at www.brandingbyjo.com

Becoming is powerful… but the unbecoming? That’s where the breakthrough really happens. In this conversation, Jo Espejo and Frannie Foltz, Kingdom Communicator, speaker, podcaster, writer, and coach, peel back the layers on identity, calling, and what it truly looks like to let God lead your evolution. If you’re craving clarity, courage, or confirmation that you’re made for more, this episode will speak straight to your spirit.

Episode Title

The Art of Becoming (and Unbecoming) with Kingdom Communicator Frannie Foltz

Host: Jo Espejo, Founder of Branding by Jo

Guest: Frannie Foltz, Kingdom Communicator & Founder of Shine with Frannie

Short Summary

Frannie Foltz is on fire in this season, helping others ignite their gifts, embrace their quirks, and shine their God-given light with boldness. In this episode, she shares her journey from naturally losing 120 pounds to building a top 3% faith-based podcast and a personal brand rooted in authenticity, identity, and purpose. Together, Jo and Frannie explore the process of becoming and unbecoming, how to discern if something aligns with your calling, and why your voice, values, and story matter more than ever. You’ll walk away believing you are qualified, equipped, and called.

Key Topics

• The art of becoming and the necessity of unbecoming

• What it means to be called, assigned, and equipped

• Why authenticity is your brand’s greatest advantage

• How personal brands accelerate trust, opportunity, and authority

• Navigating fear, alignment, and spiritual nudges in business

• Boldness, identity, and shining your light in a noisy world

What You’ll Learn

• How to know if something aligns with your calling

• Why unlearning is essential to becoming who you’re meant to be

• How personal branding builds trust, authority, and opportunity • The power of authenticity in attracting aligned clients

• Why your voice and gifts matter now more than ever

Chapters

00:00 — Who are you without the titles

00:23 — Meet Frannie Foltz, Kingdom Communicator

00:50 — Weight loss, obedience, and discovering her purpose 02:21 — Calling vs. assignment: defining your God-given design 04:26 — Fear, readiness, and spiritual nudges

06:20 — Jo’s “Faith Over Fear” awakening

09:17 — Fulfillment > achievement

11:32 — Pivoting with purpose and clarity

12:58 — Becoming and unbecoming

14:39 — Values, presence, and alignment

15:58 — Purpose, calling, and seasonal assignments

18:21 — What unlearning really looks like

21:42 — A live clarity activation

23:28 — Identity beyond titles

24:36 — How to connect with Frannie

Guest Links

Website: www.shinewithfrannie.com

Instagram: https://www.instagram.com/shinewithfrannie

Facebook: https://www.facebook.com/finallyfreewithfrannie

Freebie: Gifts, Glitter & Gold Guide (DM Frannie to get the Guide)

Signature Quote: “I love you to life!”

One Thing She Wants You To Remember: You can do this. Nothing is impossible.

Core Message: You are qualified. You are equipped. You are needed.

✨ Explore Branding by Jo at www.brandingbyjo.com

If you're ready to show up with clarity, confidence, and a brand aligned with your calling, I’d love to support you.