Branded Little Pill (ep 17)
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Branded Little Pill (ep 17)
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In our newest episode of Strange Coordinates, we dive into Eli Lilly and the fine line between being a "pharmaceutical company" and "a medicine company." We track their journey from standardizing doses in the 1800s to navigating the cultural minefield of GLP-1s and a $15 billion Twitter crisis. Everyone wants to be a hero… but do they have the history to back it up?
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territorial is an advertising agency that helps brands find their place in the world.
To see our work and learn more about what we do, visit weareterritorial.com
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Show art & design by Chris Allen
Marketing by Billy Silverman
Episode music by Blue Dot Sessions
Video editing by Patrick Elmore: https://www.patrickelmore.co/