In this episode of Branding Done, host Dave O’Hearns is joined by Henry Compton, Motion Designer at Dawn, to explore how animation has become one of the most powerful tools for modern brand storytelling.

From social-first motion graphics to immersive brand films, Dave and Henry unpack how animation can elevate your brand beyond static design- helping you communicate ideas faster, connect emotionally, and stand out in crowded digital spaces. They share real-world examples, behind-the-scenes insight from Dawn projects, and practical advice on using motion effectively across websites, campaigns, and social platforms.

You’ll learn:

• Why animation builds stronger emotional connections than static visuals
• How motion design brings clarity to complex ideas
• Where brands go wrong when using animation — and how to avoid it
• How to use movement to reinforce brand personality and tone
• What the future of motion design means for marketers and business owners

Whether you’re a brand manager, marketer, founder, or creative, this episode will give you a fresh perspective on how motion can transform your brand from being seen… to being remembered.

How do you make a brand truly stand out? In this conversation, Dave O’Hearns, Founder of Dawn Creative, sits down with James Wigglesworth to discuss how the agency helps ambitious businesses outshine their competition through bold branding, motion, and digital design.

From redefining brand identity to building websites that convert, Dawn Creative’s approach is all about clarity, creativity, and consistency- helping brands connect with audiences and grow with confidence.

What you’ll learn:

How to create a brand that outshines competitors
Why strategy and creativity must work together
How great design builds trust and drives performance
Real examples of brand transformations by Dawn Creative

Whether you’re a marketing leader, business owner, or creative professional, this chat offers insight into the process behind award-winning brand, motion, and digital work that makes a lasting impact.

Discover how Dawn Creative helps brands wake up, rise, shine, and outshine.
Visit www.dawncreative.co.uk to learn more.

#Branding #BrandDesign #DawnCreative #MarketingStrategy #BrandIdentity #CreativeAgency #DigitalDesign #BrandTransformation #DesignLeadership #Outshine

To book a brand or web review, email us at wakeup@dawncreative.co.uk, or go to https://www.dawncreative.co.uk/brand-review/ or https://www.dawncreative.co.uk/web-review/.

Barry Moore, VP of Global Marketing Strategy at Adidas shares insights from his remarkable 25-year journey at the brand, and reveals how the global sports giant maintains its position through strategic marketing frameworks and brand consistency.

In this episode, Dave and Barry talk about:

• Meeting at age 16 as footballers and reconnecting after 30 years
• Landing at Adidas through university connections and strategic networking
• Treating brand loyalty like supporting a football team – no competitive products allowed
• Creating clarity through a global marketing framework that prioritizes 20-30k products
• Building partnerships with athletes that offer product validation, visibility, and brand affinity
• Balancing global consistency with local market adaptation
• Using two logos to separate sports performance from cultural lifestyle products
• Leveraging reactive marketing during sports moments like Jude Bellingham's overhead kick
• Understanding that marketing fundamentals don't change despite new platforms
• Embracing "compound creativity" – the compounding benefits of brand consistency
• Taking a measured approach to AI while exploring its potential applications

The secret to successful marketing isn't complex: define what you're trying to do, decide what success looks like, and focus on consistent execution rather than chasing every trend.

A great episode, one of our favourites so far! We hope you enjoy.

To book a brand or web review, email us at wakeup@dawncreative.co.uk, or go to https://www.dawncreative.co.uk/brand-review/ or https://www.dawncreative.co.uk/web-review/.