Branding vs. Marketing: What Actually Works

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Branding vs. Marketing: What Actually Works

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About this listen

Branding vs marketing, brand clarity, small business growth. Learn the simple difference that changes everything—so you stop hustling and start converting. If you’ve ever hustled to post daily, DIY’d your website, or bought a course that gave you a short-term bump but left you right back in overwhelm—this episode is for you.

Stop posting more. Start getting clear—so the right clients find you faster. My guest today knows exactly what it’s like to feel overwhelmed by marketing and confused by branding. Beverly Cornell, founder of Wickedly Branded and often called the fairy godmother of brand clarity, brings 25+ years of helping consultants, coaches, and creatives cut through noise and attract clients who finally get it.

What you’ll learn (fast):

Branding vs. Marketing: who you are vs. how you share it
Brand Magic Method: Spark → Ignite → Blaze → Boost
Why tactics worked “for a while”…and what to do when they stop
Confidence as a byproduct of clarity (goodbye burnout)
3 myths to ditch: logo = brand, more = better, be everywhere
Quick prompts to fix your bio, offers, and message today

If clarity gave you back 10 hours/week, how would you use them?

Work with Beverly or take the free 3-minute Overwhelmed, Overworked & Over It quiz at wickedlybranded.com (quiz: wickedlybranded.com/quiz).

Follow Beverly: @wickedlybranded | @beverlycornell.

Share this with a friend who’s posting more but converting less.

Become a supporter of this podcast: https://www.spreaker.com/podcast/marketing-mastery-attract-convert-grow--6313705/support.

👉 Want to build a brand that’s bold, clear, and unforgettable?

✨ Clarity Quiz (Free)
Find out where you are on your branding journey and what to focus on next:
https://form.jotform.com/250656007927864

💜 Clarity Chat (Free – 15 Minutes)
Need personal guidance? Book a no-fee, no-obligation Clarity Chat to talk through your goals, hurdles, and whether a Brand Spark is right for you:
https://calendly.com/wickedlybranded/15-minute_clarity_chat?month=2025-11

Connect with Beverly:
🌐 Website: https://www.wickedlybranded.com
💼 LinkedIn: https://www.linkedin.com/in/beverlycornell
📲 Follow: @wickedlybranded | @beverlycornell

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