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Brands & Campaigns

Brands & Campaigns

Written by: EKR
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About this listen

 How many times have you seen a commercial, billboard, unique piece of packaging, or a surprising brand name and wondered something like: “How did they come up with that?” “How did that get approved?” “Who had the idea to do that?” Join Camden Bernatz and a rotating list of guest hosts from EKR as we pull back the curtain on real-world marketing moves to be entertained and inspired by the stories, people and processes behind the work. Powered by EKR — a strategy-first agency To learn more about EKR, please visit https://ekragency.com/ (https://thedmpn.com/) . If you have an idea for a creative campaign that we should cover or would like to be a guest on the podcast, please email brandspodcast@ekragency.com (mailto:adam@relicagency.com) .2023 Economics Marketing Marketing & Sales
Episodes
  • 27: Behind the Hidden Sailors: Insights on Multi-Agency Partnerships and Content Creation and Jaguar’s Next Move

    27: Behind the Hidden Sailors: Insights on Multi-Agency Partnerships and Content Creation and Jaguar’s Next Move
    Dec 11 2024
    Andrya Blanco, one EKR's designers, joins Camden to discuss their thoughts about the Hidden Sailors campaign and how multi-agency partnerships can be beneficial for brands. They also dive into their thoughts in Jaguar's new brand and what they think the company's next move might be. Listen to our last episode with Garth Knutson and Ryan Blum! If you have an idea for a creative campaign that we should cover or would like to be a guest on the podcast, please email podcasts@thebrandrevolt.com.
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    26 mins
  • 26: Making Waves: How Water Polo and Big Partnerships Shaped a Navy Campaign

    26: Making Waves: How Water Polo and Big Partnerships Shaped a Navy Campaign
    Nov 27 2024
    This week on Brands and Campaigns, Camden sat down with CMO Garth Knutson of Aflac and Ryan Blum, Chief Creative Officer at VML to discuss their partnership on a campaign to recruit US Navy Special Forces with Water Polo. The group discusses the background of the campaign as well as the other participating brands. They also dive into how team dynamics play into fast-paced timelines and the importance of picking the right team. If you have an idea for a creative campaign that we should cover or would like to be a guest on the podcast, please email podcasts@thebrandrevolt.com.
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    31 mins
  • 25: Too Pretty for AI? A Look at San Juan County's Clever Campaign

    25: Too Pretty for AI? A Look at San Juan County's Clever Campaign
    Nov 13 2024
    This week, Camden sits down with Art Director Madeline Trenkle to discuss San Juan County's clever use—or lack of use—of AI in a recent campaign. Madeline also shares insights into her creative process and sources of inspiration and give sound advice on how to work with creative teams. If you have an idea for a creative campaign that we should cover or would like to be a guest on the podcast, please email podcasts@thebrandrevolt.com.
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    33 mins
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