As part of our Creative Sector Secrets series, we welcomed Mark Vallance, Creative Director of DuoDot Agency, to discuss the dos and don’ts of running a creative agency.

In the episode, you'll learn:

- How Mark went from freelancer to Creative Director at DuoDot, including key decisions and turning points in his career

- The biggest dos of running a creative agency, from setting a clear vision to building strong client relationships.

- The most common don’ts that hold agencies back, such as underpricing, scope creep, and weak positioning.- How to structure teams, processes, and roles so creative work stays high quality as the agency grows.

- Practical tips for finding and keeping great clients, including what really builds long-term trust.

- Lessons Mark wishes he’d known earlier in his career, so you can avoid the same mistakes.

Available now on Apple Podcasts, Spotify, YouTube and Amazon.

Hosted by White Space Agency.

Visit our website: https://whitespace.agency/

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