Bee Adamic is the founder and CEO of Liberty Music PR. In the early stages of her career Bee realized that even though she didn’t want to be a music artist, she could navigate pretty well in this industry. She was able to do that by taking all kinds of opportunities and trying a little bit of everything. According to Bee, that’s the secret for combining purpose and work: to have different experiences and see what resonates with you the most. Later in her journey, Bee tells us that she suddenly had to manage motherhood and a corporate job which, at the time, was the cause of a lot of fear, but also excitement. Bee also shares in which way a new baby affects the productivity of the parents, especially if they work in the music industry. Tune in!

Key Highlights

• Bee explains how she took a lot of opportunities in the early stages of her career which allowed her to experience a little bit of everything and see what she truly wanted to do as a job;
• Bee talks about motherhood and how it’s a cheerful moment to any women even though being a mom sometimes causes a lot of fear – which is normal, especially if you have a corporate job;
• Bee talks about how having a baby sometimes help productivity because you know you have limited hours to work;
• Bee explains that new parents want to be included in work communication whenever possible, because most of them are actually looking forward to get back to their projects and responsibilities;
• Bee shares tips to integrate family and work colleagues in social environments, despite not being easy for a lot of new mothers.

Powerful Quote by Bee

• “I had to start from the bottom and work my way up. […] I just kept opening as many doors as I possibly could.” – Bee Adamic

Follow Bee!

Instagram: @bee_adamic | @libertymusicpr

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Instagram: @theannaturunen

Website: breaktherecordconsulting.com

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Welcome to this week’s episode of Break the Record Podcast! In this episode, Anna interviews music industry veteran publicist William Luff to talk all things related to working in music, the behind-the-scenes of being a music PR, handling career transitions and potential PR nightmares. 

William tells the listeners an intense moment of his personal life in which he was fired, but managed to take a lesson from it: learning that “endings are always new beginnings.” William also shares his strategy when dealing with ‘PR nightmares’ and how he applies the ‘4Bs’ of Public Relations to control the situation for his clients/artists. Tune in!

Key Highlights

• How William started in the music industry, got his dream job only to be frustrated with a sudden lay-off and what lesson he took from it;
• How William sees the music industry nowadays, and how new people working in this area – publicly or behind-the-scenes – should see it also;
• William shares the ‘4Bs’ strategy when he is dealing with a negative situation happening to one of his clients/artists, and how you can apply it to your own personal and professional life.

Powerful Quotes by William

• “The music industry is obviously hugely about who you know, in many ways. But the most important thing is: it’s what you know.” – William Luff

Follow William!

Instagram: @wilfulwilliam

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Instagram: @theannaturunen

Website: breaktherecordconsulting.com

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In this episode of Break the Record podcast, Anna talks about the do’s and dont’s when it comes to music release. Anna explains the importance of marketing the new music, talking about it on social media, and all the best practices about planning and structuring the release. In addition, Anna shares tips to overcome the feeling of being “too salesy” (a.k.a. having shame of selling) on social media when promoting the new music, and how you should focus more on the work and effort you put into your work rather than what other people think. Artists should be seen and heard; marketing is the key for that to happen.

Key Highlights

• Anna discusses the best guidelines to release new songs, and how to plan, structure, and market it the best way;
• Anna shares honest tips about self-promotion, social media, and how to overcome the barriers of feeling to “salesy”.

Powerful Quotes by Anna

• “Make peace with the fact that you’ll always have a bit of resistance going to the next level.” – Anna Turunen

• “What we are anxious about is usually what we are excited about at the same time. So go towards your fear.” – Anna Turunen

Episode Resources

The War of Art by Steven Pressfield

Kim Petras on Spotify | Apple Music

Follow Anna!

Instagram: @theannaturunen

Website: breaktherecordconsulting.com

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