Breaking Asia
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Breaking Asia
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About this listen
Welcome to the 1st episode of MarketingMatters, the podcast series that dives deep into the world of maritime marketing from an agency or often client perspective. In this insightful podcast series, we touch base with maritime marketing representatives to hear the voice that matters on how agencies can support or touch on what is required from them to empower marketing teams within the maritime industry.
Overall, our mission is to help, educate and inspire maritime businesses on the best practices for marketing within the rapidly growing sector.
My name is Andy Ford. I am the managing director of Wake Media Ltd which is a marketing and communications agency that specialises in the maritime and offshore industry and today we are going to talk about "Breaking Asia," by delving into the marketing methods to reach and engage with the Asian market effectively. Brought to you in partnership with W4, today we have Shutting Fu, who is the general manager for the APAC region
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