A conversation with Michele Donati, EVP, Chief of Futures of Horizon, on why Horizon is betting on an open ecosystem—Horizon OS and its labs—to bring best-in-class partners together, accelerate innovation, and drive smarter media investment across the full planning-to-optimization workflow.

Highlights:

Horizon OS decoded: why “open beats closed” for speed, flexibility, and partner-powered innovation

How Horizon Futures maps 65+ subcultures into actionable brand and audience strategy

The new live-event playbook: real-time hype → social reverb → cultural afterglow

Where LLMs actually change insight workflows (without replacing the human layer)

Why labs matter: de-risked experimentation for clients who want innovation without chaos

Adam sits down with Elijah Harris, EVP Investment Strategy at Omnicom Media, to unpack how senior investment leaders actually think—how long-tail partner ecosystems get built, what keeps investment moving despite shifting industry narratives, and why multicultural audiences remain one of the most resilient growth engines even as public ESG and DEI messaging evolves. It’s also a rare chance to get to know Elijah beyond the title, with real perspective on leadership, career longevity, and the passions that shape how he operates in media.

Highlights:

• The DEI headlines shifted, but the budgets didn’t
• Why multicultural media is still one of the most resilient growth plays
• The inside view of how investment leaders decide what gets funded
• The difference between public posture and real media spend
• How relationships and narrative shape modern media investment

CTV performs best when ads align with the moment, not just the screen. As content intelligence and AI mature, contextual precision becomes the real growth lever. This episode unpacks how deeper content signals, better measurement, and scene-level alignment are shaping the future of CTV.

Key takeaways:

• Why contextual relevance outperforms blunt reach
• How IRIS.TV’s content ID scales CTV intelligence
• What scene-level targeting unlocks for brands
• Where live sports and real-time CTV are headed
• How AI strengthens human-led strategy

Recorded live at ADWeek with Adam Katz and Nancy Grey.