Breaking the Rental Exhibit Stigma

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Breaking the Rental Exhibit Stigma

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Episode two of the Beyond the Booth podcast outlines the long-standing stigma around rental exhibits — historically seen as lower quality — but explains how modern rentals have evolved to offer high-quality, customizable solutions. Host Brian Lanning and panelists Erin Clute and Roger Johnsen also break down the trade-offs of exhibit ownership, including hidden costs, maintenance, and lack of flexibility, alongside its benefits like brand consistency and staff familiarity. They also highlight a hybrid approach — combining rental and owned elements — as the most effective strategy for balancing cost efficiency, scalability, and brand impact across trade show programs.

Get more trade show information at our website skyline.com, or visit our blog at blog.skyline.com

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