Join Joana Gomes (Designer at Subvisual) and Lisandra Gabriel (Designer at Onda) in this insightful conversation about the intersection of branding, digital product design, and technology. They dive into:

• How Onda crafts brand narratives that go beyond visuals, blending strategy with emotion.
• The collaborative process between branding studios (Onda) and product teams (Subvisual) to create cohesive experiences.
• Case studies like Orki (a playful yet serious DeFi stablecoin) and Alchemy Conference (dynamic, tech-driven signage).
• Why branding is more than logos/colors—it’s about research, adaptability, and user connection.

Perfect for designers, founders, and teams looking to integrate branding and product design effectively.

• (00:00:00) - Intro: Meet Joana (Subvisual) and Lisandra (Onda).
• (00:01:02) - Onda’s approach: Branding as business strategy, not just visuals
• (00:04:32) - Web3 branding: Does it differ? Spoiler: Audience matters, not the process.
• (00:07:38) - Flexibility in design processes—how clients shape collaboration
• (00:11:18) - Crafting brand narratives: Touchpoints, tone, and real-world applications
• (00:15:36) - Case Study: Orki – Balancing fun (social/mascots) with seriousness (DeFi product).
• (00:23:39) - The future of branding: Dynamic tools, motion, and "unknown" exploration
• (00:25:18) - Advice: Communication between teams/clients is key to standout brands