In this episode, we break down how divorce and family law attorneys can stop wasting money on traditional lead gen and start using a full-funnel approach that actually tracks ROI.

We dig into Case Flow, a system that goes way beyond just generating leads. We're talking intake calls, CRM automation, rapid follow-up sequences, and conversion tracking that shows you what cases actually closed, not just how many form fills you got.

What We Cover:

• Why Google Local Service Ads (LSA) crush regular Google Ads for law firms
• The real reason most law firms lose cases (hint: it's not the leads, it's the follow-up)
• How reviews impact your rankings more than your website ever will
• The one metric most attorneys ignore: customer acquisition cost vs. lifetime value
• When to scale from paid ads to SEO (and why timing matters)
• Why responding in the first 2 minutes makes or breaks your conversion rate

If you're counting leads without tracking conversions, close rates, and true ROI, you're flying blind. We walk through exactly how Case Flow handles everything from the first Google search to booking qualified consultations on your calendar.

Catch more episodes at:

https://brightcommerce.io/

Subscribe:

https://bit.ly/4nCFl37 to learn more about lead generation.

#LawFirmMarketing #LeadGeneration #GoogleAds #LocalServiceAds #DivorceAttorney #CaseFlow #MarketingROI

Getting sued over website accessibility isn't just a big brand problem anymore. Small businesses, local service providers, and ecommerce stores are getting hit with demand letters and lawsuits at record rates, especially in Florida, New York, and California.

In this episode, we sit down with Colin Hickey from accessiBe to break down everything you need to know about ADA compliance: what it actually means, why lawsuits are spiking, and how to protect your business before you end up in legal hot water.

What We Cover:

• The fundamental difference between ADA compliance and accessibility (and why it matters)
• Why small businesses are getting targeted more than ever
• The most common accessibility problems we see across hundreds of sites
• How automated solutions like Accessibe compare to manual-only fixes
• What accessibility widgets actually do (and what they don't)
• The surprising connection between accessibility, conversions, and SEO
• Industries facing the highest risk right now
• Practical steps to get your site compliant in 2-4 weeks
• How to stay protected long-term

Better accessibility isn't just about avoiding lawsuits; it's about improving the user experience, increasing conversions, and future-proofing your business.

Catch more episodes at:

https://brightcommerce.io/

Subscribe:

https://bit.ly/4nCFl37 to learn more about ADA compliance.

#ADACompliance #WebAccessibility #Ecommerce #WordPress #WooCommerce #SmallBusiness #LegalCompliance

Struggling to get traffic and conversions for your e-commerce store?

In this episode, we break down the marketing strategies that actually work in 2025. Join hosts Carlos Caneja and Judd Dunagan as they sit down with Austin Lovvorn, CEO of Orange Carrot Media, to discuss proven tactics for driving traffic, optimizing conversions, and tracking what really matters.

What You'll Learn:

• Understanding the marketing funnel (top, middle, and bottom)
• Push vs. Pull marketing strategies.
• TikTok advertising: Who it's for and how to leverage it
• Meta (Facebook/Instagram) marketing: Still the 800-pound gorilla
• Google Shopping: Setting up feeds that convert
• Server-side tracking and attribution challenges
• Why multi-channel marketing is essential
• Platform-specific best practicesYou need to be seen across multiple channels to convert. With consumers requiring 15 or more touchpoints before making a purchase, diversifying your traffic sources is no longer optional; it's essential for e-commerce success.

Resources Mentioned:

• Stape.io (Server-Side Tracking Solution)
• Google Looker Studio
• Google Analytics 4

Subscribe:

https://bit.ly/4nCFl37 to learn more about e-commerce

See all episodes:

https://brightcommerce.io/

strategies.#EcommerceMarketing #MarketingFunnel #TikTokAds #FacebookAds #MetaAds #GoogleShopping #ServerSideTracking #DigitalMarketing