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Bright Commerce

Bright Commerce

Written by: Judd Dunagan
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Welcome to the Bright Commerce Podcast, where we dive headfirst into the ever-evolving world of founderism, web development, and digital marketing, all while seeking the elusive meaning of life in the midst of code and campaigns. Join us as we embark on a hilarious journey with Judd and Carlos, two spirited founders navigating the highs and lows of the digital landscape.

In a world filled with algorithms, hashtags, and pixel-perfect designs, our dynamic duo tackles the challenges of building websites that not only dazzle the eye but also captivate the soul of the internet. From battling rogue lines of code to deciphering the enigma of SEO, their adventures will have you laughing, learning, and occasionally questioning your own life choices.

But it's not all about the digital frontier – join us as we delve into the existential questions that arise when one juggles lines of code with the quest for purpose. Can a perfectly timed meme really hold the key to enlightenment? Is the ultimate SEO strategy akin to cracking the code of the universe? Our founders seek answers, armed with quick wit, determination, and cat gifs.

So, the Bright Commerce Podcast is your virtual hangout, whether you're a tech enthusiast, a marketing maven, or simply someone looking for a dose of laughter amidst the binary chaos. Tune in and embark on a journey that blends tech insights with comic relief, leaving you inspired to conquer the digital realm one pixel at a time – all while pondering the profound mysteries of life along the way.

2020 Bright Vessel
Economics
Episodes
  • How to Do Lead Gen for Your Law Firm | Bright Commerce Podcast EP 21
    Dec 22 2025

    In this episode, we break down how divorce and family law attorneys can stop wasting money on traditional lead gen and start using a full-funnel approach that actually tracks ROI.

    We dig into Case Flow, a system that goes way beyond just generating leads. We're talking intake calls, CRM automation, rapid follow-up sequences, and conversion tracking that shows you what cases actually closed, not just how many form fills you got.

    What We Cover:

    • Why Google Local Service Ads (LSA) crush regular Google Ads for law firms
    • The real reason most law firms lose cases (hint: it's not the leads, it's the follow-up)
    • How reviews impact your rankings more than your website ever will
    • The one metric most attorneys ignore: customer acquisition cost vs. lifetime value
    • When to scale from paid ads to SEO (and why timing matters)
    • Why responding in the first 2 minutes makes or breaks your conversion rate

    If you're counting leads without tracking conversions, close rates, and true ROI, you're flying blind. We walk through exactly how Case Flow handles everything from the first Google search to booking qualified consultations on your calendar.

    Catch more episodes at:

    https://brightcommerce.io/

    Subscribe:

    https://bit.ly/4nCFl37 to learn more about lead generation.

    #LawFirmMarketing #LeadGeneration #GoogleAds #LocalServiceAds #DivorceAttorney #CaseFlow #MarketingROI

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    42 mins
  • ADA Compliance for Websites | Bright Commerce Podcast EP 20
    Dec 1 2025

    Getting sued over website accessibility isn't just a big brand problem anymore. Small businesses, local service providers, and ecommerce stores are getting hit with demand letters and lawsuits at record rates, especially in Florida, New York, and California.

    In this episode, we sit down with Colin Hickey from accessiBe to break down everything you need to know about ADA compliance: what it actually means, why lawsuits are spiking, and how to protect your business before you end up in legal hot water.

    What We Cover:

    • The fundamental difference between ADA compliance and accessibility (and why it matters)
    • Why small businesses are getting targeted more than ever
    • The most common accessibility problems we see across hundreds of sites
    • How automated solutions like Accessibe compare to manual-only fixes
    • What accessibility widgets actually do (and what they don't)
    • The surprising connection between accessibility, conversions, and SEO
    • Industries facing the highest risk right now
    • Practical steps to get your site compliant in 2-4 weeks
    • How to stay protected long-term

    Better accessibility isn't just about avoiding lawsuits; it's about improving the user experience, increasing conversions, and future-proofing your business.

    Catch more episodes at:

    https://brightcommerce.io/

    Subscribe:

    https://bit.ly/4nCFl37 to learn more about ADA compliance.

    #ADACompliance #WebAccessibility #Ecommerce #WordPress #WooCommerce #SmallBusiness #LegalCompliance

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    48 mins
  • Exploring Marketing Funnels That Actually Work | Bright Commerce Podcast EP 19
    Nov 17 2025

    Struggling to get traffic and conversions for your e-commerce store?

    In this episode, we break down the marketing strategies that actually work in 2025. Join hosts Carlos Caneja and Judd Dunagan as they sit down with Austin Lovvorn, CEO of Orange Carrot Media, to discuss proven tactics for driving traffic, optimizing conversions, and tracking what really matters.

    What You'll Learn:

    • Understanding the marketing funnel (top, middle, and bottom)
    • Push vs. Pull marketing strategies.
    • TikTok advertising: Who it's for and how to leverage it
    • Meta (Facebook/Instagram) marketing: Still the 800-pound gorilla
    • Google Shopping: Setting up feeds that convert
    • Server-side tracking and attribution challenges
    • Why multi-channel marketing is essential
    • Platform-specific best practicesYou need to be seen across multiple channels to convert. With consumers requiring 15 or more touchpoints before making a purchase, diversifying your traffic sources is no longer optional; it's essential for e-commerce success.

    Resources Mentioned:

    • Stape.io (Server-Side Tracking Solution)
    • Google Looker Studio
    • Google Analytics 4

    Subscribe:

    https://bit.ly/4nCFl37 to learn more about e-commerce

    See all episodes:

    https://brightcommerce.io/

    strategies.#EcommerceMarketing #MarketingFunnel #TikTokAds #FacebookAds #MetaAds #GoogleShopping #ServerSideTracking #DigitalMarketing

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    46 mins
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