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BrightIAM

BrightIAM

Written by: Lucy Black
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About this listen

Hosted by Lucy Black, BrightIAM brings you real conversations with the people doing bold, brilliant things for good causes.

Each episode lifts the lid on what it really takes to build campaigns that make a difference - from comms and creativity to courage and community.

© 2025 BrightIAM
Economics Management Management & Leadership
Episodes
  • Mountain Edition #7: Joceyln Crouch
    Dec 23 2025

    In this soul-stirring episode, Lucy welcomes BrightIAM’s newest recruit, Jocelyn Crouch, whose story begins with a poster in a train station coffee shop and leads to a sign-up within just three days. But this isn’t just about a spontaneous decision. It’s about the power of attraction, the courage to say yes, and the ripple effect of purpose-driven adventure.

    Together, they explore:

    • The Spark: How a single poster stirred something deeper and why Jocelyn couldn’t look away.
    • The Random meeting: How Lucy and Jo first met.
    • The Mountain: The awe, the fear, and the questions - what does Kilimanjaro represent, and how do we prepare for it physically, mentally, and emotionally?
    • The Training: From gear to grit - Jocelyn shares her evolving plan, the support of friends, and the unexpected ways her life is shifting
    • The Ripple Effect: How her story is inspiring others to step forward, ask questions, and imagine themselves in the frame.
    • The Outlook: What this journey is teaching her about life, legacy, and the kind of impact she wants to make.
    • The Attraction: Why this mission and trip resonate – what does bullying mean to Jo and how can clarity, authenticity, and shared purpose continue to draw people in.

    This episode is a celebration of serendipity, courage, and connection. It’s about how one moment can change everything and how we keep that energy growing.

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    43 mins
  • Mountain Edition #6: Cerri McDonald and Rosee Elliott
    Dec 17 2025

    In this deeply moving episode of BrightIAM, we sit down with two extraordinary women - Cerri McDonald and Rosee Elliot - whose personal journeys through life and inspirational spirit would lift that mountain off of the ground. We talk bullying, exclusion, and self-discovery, looking at how empowerment, change and challenge has shaped their lives.

    Cerri, a creative force and advocate for change, inspired to climb by her daughter’s experience and recent life changes and Rosee, a passionate voice for inclusion, healing and fashion, at 75 Rosee jumps from planes and climbs mountains – an inspiration to all. They open up about the moments that defined them – looking at playground cruelty to workplace discrimination, they share how bullying leaves scars and how those scars can become fuel for transformation.

    Together, we explore:

    • How did Cerri and Rosee first get involved with Kidscape Kilimanjaro?
    • What experiences of bullying shaped their sense of identity and purpose?
    • What has been their hardest moments - and what helped them through?
    • What training or preparation are they doing for the mountain?
    • What creative, spiritual, or community tools have helped them along the way?
    • What do they want young people, parents, and educators to understand about bullying today?

    This episode is a raw, honest, and ultimately hopeful conversation about resilience, legacy, and the power of standing united. Whether you’ve faced bullying yourself or want to be part of the solution, Cerri and Rosee’s stories will stay with you.

    Tune in, be inspired, and join the movement to rewrite the narrative.


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    38 mins
  • Mountain Edition #5: Sea to Summit
    Dec 10 2025

    In this high-energy episode, Lucy sits down with Josh Braid, Ollie Kuehne, and Sam Wood - the unstoppable trio behind the Sea-Summit challenge to unpack their Ironman-worthy journey from sea level to the summit of Kilimanjaro for Kidscape.

    From coastal grit to mountain glory, this conversation dives deep into:

    • The Challenge: A multi-discipline endurance feat combining swimming, cycling, and trekking across thousands of vertical metres.
    • The Route: From the Indian Ocean to the Roof of Africa - tracing the team's path through Tanzania’s wild terrain, remote villages, and relentless climbs.
    • The Tasks: Navigating logistics, altitude, and exhaustion while staying mission-focused and impact-driven.
    • The Kilometres: Over 500km of physical and mental resilience, culminating in a summit push that tested every limit.
    • The Inspiration: Why they are doing it, who for, and how this adventure is sparking new conversations around purpose, perseverance, and legacy.

    Expect laughter, honesty, and a few goosebumps as Lucy draws out the heart behind the hustle and explores how extreme challenges can unlock extraordinary impact.

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    59 mins
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