Emma thought she was "doing marketing." She posted. She emailed. She showed up when she could.
And then everything went quiet.

When she finally ran a promotion, nobody responded.

In this episode, Salena Knight breaks down why inconsistent marketing doesn't just slow growth – it actively works against you. You'll learn the three invisible costs of inconsistency that most retailers never factor in, why your promotions fall flat after a quiet period, and how inconsistency trains customers to forget you exist.

This isn't about posting more or working longer hours. It's about building a repeatable marketing system that keeps you visible, trusted, and top of mind – even when operations get busy.

Inside the episode:

• Why inconsistent marketing resets customer awareness back to zero

• How silence quietly erodes trust with your audience

• The "abandoned cart of attention" and why your message never sticks

• Why three posts is never enough (even if it feels repetitive)

• How to fix inconsistent marketing without adding 20 more hours to your week

Many store owners assume cashflow problems come from marketing or pricing. In reality, some of the biggest profit leaks are hiding inside your product strategy.

In this episode, Salena unpacks three subtle but costly mistakes that drain cash even in businesses with strong sales and loyal customers. These issues compound quietly over time.

You'll learn why premium customers do not buy premium in every category, how to calculate true landed cost properly, and where opportunity cost is silently eroding your profit. This episode is a must-listen as you reorder stock and plan for growth in 2026.

Most retail and ecommerce business owners are exhausted, busy, and still stuck. Not because they're bad at business, but because they're spending their time in the wrong category of work.

In this episode, Salena breaks down the difference between BAU work and CEO work and introduces a clear, practical time allocation framework designed specifically for independent retailers and ecommerce founders.

You'll learn:

• Why being busy does not equal progress

• The four categories of CEO work and where your time should actually go

• How most business owners are unknowingly trapping themselves in operations

• A realistic 90-day time allocation target that does not require disappearing from the business

• Three actions you can take this week to start shifting out of firefighting

If you feel like you're doing everything but still not moving forward, this episode will give you clarity and a way out.