Sherman, Texas is exploding with over $10 billion in development and today I sat down with someone who actually knows what the heck is going on up there.

In this episode of Brooks on the Money, join me and Elena Marrufo, a 20-year veteran Realtor with Ebby, as we dig into the Texoma market, the massive projects coming, the real opportunities for buyers right now, and her wildest stories from two decades in real estate.

Whether you're a buyer, seller, or agent—this one’s packed with insight, humor, and the real talk you actually want.

Elena has been in this business for 20 years, negotiated everything from first-time buyer wins to hoarder-house horror stories, and still shows up every day with heart, grit, and a teacher’s mindset.

She’s bilingual, deeply rooted in her community, and honestly, just one of the most genuine people in the industry. If you want the real pulse on what’s happening in Sherman, Denison, and beyond… Elena is the one to listen to.

Connect with Brooks
www.brookskelly.com
Brooks Kelly is a 18 year veteran of the mortgage business serving over 2000 satisfied homebuyers with custom solutions for their mortgage needs. He has found even more enjoyment out of educating the public about the benefits of homeownership and the wealth that can be obtained by owning real estate.
You can book your meeting with Brooks by clicking on the url above to discuss the many benefits of owning a home and how you can get there.

Timestamps & Key Topics

4:24 — Chicago → Texas: Elena’s backstory
5:20 — Early career, property management, and finding real estate
8:33 — How the Sherman/Denison market has changed
10:40 — MargaritaVille, Hard Rock, major developments & politics
13:20 — Why buyers shouldn’t fear interest rates
21:06 — USDA, DPA programs, and education gaps for buyers
30:39 — Common mistakes buyers & sellers make
34:19— Final thoughts + closing