Bryn Rees on content reusability and adopting a content-first mindset
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Bryn Rees on content reusability and adopting a content-first mindset
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About this listen
In this episode, we welcome Bryn Rees, Digital Content Strategy Leader at IKEA to talk Oatly, the brand behind one of Bryn’s favourite adverts, and their sustainable and omnichannel approach to content. Bryn also shares his tips on content reusability, and adopting a content-first mindset - something every brand should be thinking about.
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About The Marketing 7: By marketers, for marketers. The Marketing 7 invites you to spend 7 minutes with leading industry experts as they introduce you to inspiring campaigns and content with a practical takeaway.
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