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Build Your Authority

Build Your Authority

Written by: Adam Witty
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About this listen

 Are you ready to become a thought leader in your field and make a profound impact on the world? Join best-selling author and entrepreneur, Adam Witty, the founder of Advantage Media, for a deep dive into how to build a strong leadership brand and establish yourself as an authority in your industry.

If you're ready to move from success to significance by taking your career to the next level, this podcast is for you. Go on a transformative journey that will empower you to become the influential thought leader you are destined to be. Build a future where trust, authenticity, and knowledge reign supreme with the Build Your Authority Podcast.Advantage Media Economics Leadership Management & Leadership Social Sciences
Episodes
  • The Future of Authority: Why Leaders Must Act Now in the Age of AI

    The Future of Authority: Why Leaders Must Act Now in the Age of AI
    Apr 17 2025
    This week Adam and Joe are joined by Rusty Shelton, co-author with Adam Witty of "Authority Marketing" and "The Authority Advantage." The conversation explores the evolving landscape of authority building in the digital age, with particular focus on how AI is reshaping the way leaders establish and maintain their thought leadership. Rusty shares valuable insights on the urgency for leaders to establish their digital presence before AI potentially becomes a new gatekeeper of information, the importance of authenticity in content creation, and how to effectively leverage tools like perplexity.ai to audit your personal brand. The discussion also covers the ethical considerations of authority building, the growing significance of podcasting in thought leadership, and how to successfully transition between different areas of expertise while maintaining credibility. Through their nine-year partnership, Adam and Rusty demonstrate how relationship-building remains central to effective authority building, even as digital tools and platforms continue to evolve.
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    41 mins
  • The Authority Maturity Model: Your Roadmap from Expert to Industry Leader

    The Authority Maturity Model: Your Roadmap from Expert to Industry Leader
    Apr 10 2025
    In this episode, Adam and Joe welcome Advantage Media CMO Beth LaGuardia Cooper to discuss the Authority Maturity Model - a groundbreaking framework for measuring and developing professional authority. As the creator of this model, Beth breaks down its five key stages: Emerging, Tactical, Operational, Strategic, and Differentiated, explaining how leaders can progress from being knowledgeable experts to becoming recognized authorities in their fields.The conversation explores how the model helps business leaders strategically build their influence while measuring concrete results along the way. Beth shares practical insights about transitioning between stages, setting realistic goals, and balancing personal and corporate brands. The discussion also covers important milestones like book publishing, social media presence, and speaking engagements that mark progress along the authority journey. Whether you're just beginning to build your authority or looking to reach new heights of influence, this episode offers a clear roadmap for understanding where you are in your authority journey and what steps to take next. Adam Witty adds valuable perspective throughout, emphasizing that building authority is not just about reaching the top, but about the transformative journey and opportunities that emerge along the way.
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    39 mins
  • Bold, Not Bashful: How a Martial Arts Master Builds Legacy-Driven Authority

    Bold, Not Bashful: How a Martial Arts Master Builds Legacy-Driven Authority
    Apr 3 2025
    In this powerhouse episode of Build Your Authority, join Adam and Joe as they sit down with Scott Manning—founder of Dental Success Today, martial arts master, and visionary business strategist. For over two decades, Scott has revolutionized dental practices, transforming them into purpose-driven empires that prioritize both profit and personal fulfillment. Discover how Scott’s martial arts discipline fuels his unique approach to leadership, blending relentless systems like his Practice Profit Blueprints with a philosophy of "bold, not bashful" confidence. Learn why niche mastery, empathetic influence, and "guilt-free success" are non-negotiables for standing out in crowded markets—and how to avoid the trap of ego while owning your authority. Whether you’re a dentist, CEO, or aspiring leader, Scott’s wisdom on marrying discipline with vision will redefine how you approach success. Tune in and learn why true authority isn’t about being the loudest—it’s about being unforgettable.
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    45 mins
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