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Build a Marketing Strategy That Fits Your Brain w/Polly Pollock
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Have you ever spent hours creating content, posting and engaging on social media...but not gotten the results you thought you would?
In this episode, I sit down with marketing mentor Polly Pollock to talk about why so many entrepreneurs, especially those with ADHD or other forms of neurodivergence, get stuck in a cycle of chasing visibility without building a marketing system that consistently leads to clients.
Instead of relying on social media as the foundation of your business, Polly shares her energy-first approach to marketing.
We discuss how to build visibility through collaborations, networking, speaking opportunities, and podcast guesting, how to nurture relationships through an email list you actually own, and how to create a simple sales process that feels natural instead of pushy.
We also discuss:
- Why "one-size-fits-all" marketing advice often does more harm than good
- Using social media as an amplifier rather than the foundation of your marketing plan
- The role dopamine plays in our marketing habits and why social media may be slowing your business growth rather than accelerating it
- How to choose marketing strategies that fit your capacity, energy, and life
- Replacing "fake dopamine" activities with actions that generate real business results
If you've ever felt trapped on the content creation hamster wheel or wondered whether there's a better way to market your business, this conversation offers a refreshing alternative built around relationships, sustainability, and strategies that actually fit the way you work.
Links & References:
Come network with us! CLICK HERE to attend your first PWR Connection Network virtual speed networking event at no cost using the promo code PWRPODCAST
Join Polly's Procrastination Station - free weekly live marketing mentorship community for coaches with ADHD & AudDHD
Listen to Polly's Neuropreneur Rising Podcast
Learn more about working with Polly here: https://www.neuropreneurrising.com/nfsa
Connect with Polly on Instagram
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Connect with Your Host!
Melissa Snow is a Business Relationship Strategist and the founder of Powerful Women Rising - a business growth ecosystem for female entreprenuers who want to create real momentum through real relationships.
Inside the PWR Connect Network and the PWR Business Growth Mastermind, Melissa helps women in business get build relationships, increase visibility and get more referrals without pressure, perfection or performative networking.
She's on a mission to change the way women grow their businesses - proving that you can be authentic, values-driven and profitable at the same time.
Melissa lives in Colorado with two dogs (Peyton and Ally), three cats (Giorgio, Karma and Betty) and any number of foster kittens. She hates winter, seafood and feet. She loves iced coffee, Taylor Swift, and buying books she'll never read.