We’re talking about what you should actually be looking for in an interview—so you stop hiring based on “good conversations” and start hiring based on clarity, proof, and long-term fit.
If you’re not clear on what you’re trying to reveal, you end up asking surface-level questions, hearing “good answers,” and then discovering the truth after the hire. In this episode, we break down the simple framework that makes interviewing more objective and repeatable: capacity, character, and evidence.

Episode Highlights

• Why “good answers” don’t always reveal the real person
• The 80/20 problem in most interviews (and how to flip it)
• The 3 things every interview must reveal: Capacity, Character, Evidence
• How to assess capacity through abilities, potential, and bandwidth
• Why “good character” isn’t specific enough—and how to define your company’s character criteria
• Why you should never ask hypothetical questions (“what if” vs “what is”)
• How personal-life patterns often mirror work patterns (and what that reveals)

Resources & Links

• Free High-Signal Interview Questions download: ClearAuthenticBrands.com/resources

Related Episodes:

• Ep 33- Why Hiring Is the Most Important Process in Your Business
• Ep 34- The Real Cost of Hiring The Wrong Person
• Ep 35- The 6 Objectives of Interviewing To Hire With Confidence
• Ep 36- Why You Should Always Do Two Interviews Before Hiring

We’re talking about one of the simplest changes you can make that instantly improves your hiring decisions: always do two interviews.
If you only do one interview right now, this is my #1 recommendation—change it to two. We lay out exactly how to structure each one so you can see beyond rehearsed answers and hire for long-term fit.

Episode Highlights

• The problem with only doing one interview
• Why you need a second interview
• How to structure interview one
• How to structure interview two
• Tips for fostering trust and connection
• How small signals across touchpoints inform decisions

Resources & Links

• Free Interview Questions download: ClearAuthenticBrands.com/resources

We break down six objectives that turn interviews into confident, repeatable hiring decisions. From revealing the real person to communicating expectations, we map an approach that raises success rates and reduces mis‑hires.

Episode Highlights:

• Objective #1: Reveal the real person
• Objective #2: Understand their motivation
• Objective #3: Determine alignment using the Alignment Model:
  • Culture: values, work style, traits, and non-negotiables
  • Capacity: ability, potential, and bandwidth for this role in this season
  • Contribution: the value and impact they’ll bring to the team and business
• Objective #4: Make your pitch as a company
• Objective #5: Communicate expectations clearly
• Objective #6: Make a confident decision
• Why clarity + great questions change everything

Resources & Links

• Download the free hiring tools: Candidate Alignment Evaluation + Interview Questions at ClearAuthenticBrands.com/resources

Related Episodes

• Episodes 12–18- Creating Alignment with Your People Series
• Ep 2- The Framework To Build A Clear Authentic Brand
• Ep 3- Why Clarity Is the Foundation of a Clear, Authentic Brand