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Start with 12 cows, add three counties of scattered leases, mix in a veterinarian, a range scientist, and two determined brothers, and you get a modern ranch story that’s as practical as it is inspiring. We sit down with Jim and Jovani Armendariz to trace their family’s path from their parents’ arrival in America to a 300-cow operation known for turning bare ground into healthy grass—and healthy beef.

We talk through the real economics of ranching: why leasing often beats buying, how scattered parcels drive up time and costs, and what it takes to build a reputation that opens doors to new leases. Then we get into the tools that changed their trajectory. Virtual fencing lets them run adaptive rotations without miles of wire, boosting forage diversity and carrying capacity. Water sensors cut 120-mile tank checks down to a glance at an app. The result is a sharper, soil-first approach where observation, timing, and animal health work together.

When COVID froze the supply chain, the brothers and a family friend launched A&G Family Meats to create cash flow and connect directly with customers. They share how they educate buyers on live weight vs. hanging weight, the typical 60–65 percent yield, and how cut sheets, bone-in choices, and dry-aging affect freezer pounds. We also dig into the balancing act between steaks, roasts, and ground beef, plus why social storytelling matters as much as marbling for building loyal local demand.

Along the way, you’ll hear about mentorship from their father, the confidence their kids gain working cattle, and the philosophy that drives every decision: if you’re going to do it, do it right. If you care about regenerative grazing, ranch technology, direct-to-consumer beef, or the grit behind American agriculture, this conversation will stay with you.

Enjoyed the story? Follow, rate, and share the podcast, and tell us which idea—virtual fencing, water sensors, or direct sales—you’d try first.

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