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We didn't learn this in school — but we probably should have.

In this episode, Jamie sits down with friend and fellow RMT Mike Reoch to talk about something most massage therapists are never taught: how to actually build a sustainable practice.

Mike has been a massage therapist for 18 years, worked in seven clinics across five cities, and now runs a thriving clinic in Kamloops with his wife — and he has a lot to say about what actually makes a practice work long-term.

In this episode we cover:

• Why BC isn't actually saturated with RMTs — and what the numbers really say
• How to stand out when every therapist's bio sounds exactly the same
• Finding your ideal patient avatar and why niching down actually grows your practice
• The danger of building your practice on one referral source — and how to diversify
• Why "sales" doesn't have to feel gross — and what good sales actually looks like
• Mike's new course, *The Honest Practice Blueprint*, and why he built it for newer RMTs

Whether you're just starting out or feeling stuck in your current practice, this conversation is full of practical, honest advice that nobody taught us in school.

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