Building Authentic Conversations in Business, with Rob Lawless
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Building Authentic Conversations in Business, with Rob Lawless
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About this listen
Discover how to turn every conversation into a meaningful connection. In this episode of The Expo Factor, Lee Ali is joined by keynote speaker and founder of Rob’s 10K Friends, Rob Lawless, to explore the art of authentic connection and what 10,000 conversations can teach us about success in business and at events.
Exhibitors and event professionals will learn how to:
• Build genuine, human-centred connections on the show floor
• Move from transactional networking to meaningful relationship building
• Apply storytelling and curiosity to create lasting engagement
• Balance quality and quantity when meeting new prospects
• Stay open to unexpected opportunities that drive long-term success
Whether you’re exhibiting, networking or leading teams, Rob’s insights reveal why human connection is still the most valuable currency in business today.
Learn how to create deeper, more authentic connections that turn chance encounters into lasting professional relationships.
Find out the key takeaways from the episode by visiting our blog: (add)
#BusinessNetworking #TradeShowSuccess #EventEngagement #HumanConnection #ExhibitorStrategy #TheExpoFactor #EventMarketing #RelationshipBuilding #B2BMarketing #NetworkingTips