Building Brands That Connect: How Bianca Paggi Is Using Cultural Identity to Create Successful Campaigns
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Building Brands That Connect: How Bianca Paggi Is Using Cultural Identity to Create Successful Campaigns
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About this listen
In this episode of Poder Latina's CEO podcast, Elisa Molina engages in a heartfelt conversation with Bianca Paggi, a Salvadorian-American entrepreneur, about her journey and the cultural influences that shaped her business acumen. They discuss the importance of embracing one's cultural heritage, the challenges and advantages of being a Latina in business, and the significance of building a strong brand foundation.
Bianca shares her experiences in the corporate fashion industry and how it led her to start her own bilingual branding and marketing agency, Branding with B. The episode highlights the power of cultural diversity and the role it plays in business success.
Follow Her: https://www.instagram.com/itsbrandingwithb
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