Building Ethical African Markets

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Investigate the evolving landscape of fair trade in dynamic

markets like Kenya and South Africa. While awareness and demand for fair trade

products are growing due to international exposure, we examine significant

barriers such as price sensitivity, limited product availability on shelves,

and the need for greater consumer awareness. Learn why fair trade is more than

just a certification—it’s a "brand that does good"—and how

effectively telling impact stories and the critical role of independent

auditing are vital to connecting consumers with the true ethical claims of

products. We also explore how policymakers can foster ethical trade through tax

incentives, prioritizing sustainable procurement, and verifying sustainability

claims across the board.

* Fairtrade Africa Marketplace: https://linktr.ee/fairtradeafricamarketplace

* Fairtrade Africa: https://linktr.ee/FairtradeAfricaMedia

* YouTube: https://www.youtube.com/@fairtradeafrica

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