Building Testing Culture Beyond A/B Testing ft. Jenni Bruckman
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Building Testing Culture Beyond A/B Testing ft. Jenni Bruckman
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About this listen
Are manipulation and bribery the keys to building a culture of experimentation?
No.
(Well, maybe)
Jenni "Broadway" Bruckman (Director of Digital Product at YETI) joined this week to help broad the topic of building "cultures" which foster data-driven thinking and experimentation. It's different than focusing on explicitly building a culture of experimentation, in that your goal is to basically build a culture of fun, transparency, and engagement. The testing and data comes naturally from there!
We got into:
- Tips on navigating stakeholders (especially in a remote-first workplace)
- Better ways to run meetings and tell stories with data
-The value of your personal brand in scaling testing programs
Go follow Jenni on LinkedIn:
https://www.linkedin.com/in/jennibruckman/
Also go follow Shiva Manjunath on LinkedIn:
https://www.linkedin.com/in/shiva-manjunath/
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