Klar is the single source of truth for growing e-commerce companies. Their software aggregates data from shop systems and ad platforms and turns it into highly customizable reports, providing brands with deep insights into their costs, where to allocate marketing budget, how to optimize ad performance, and boost customer lifetime value.

In this episode of Building The Future Of, I spoke with Maximilian Rast, Co-Founder and CMO of Klar, about the company's journey transforming a 'not-new' category and their go-to-market strategy, which focuses on providing immense value.

Topics Discussed:

- How Max’s frustration with spreadsheets sparked the idea for Klar

- The limitations of spreadsheets and traditional BI tools

- Using mock reports to gather feedback and validate the idea

- Klar's go-to-market strategy: prioritizing product, service, and word-of-mouth over traditional sales and marketing

- Hiring former e-commerce operators in customer-facing roles

- Building the largest e-commerce community in the DACH region

- Klar's international expansion plans

Visit Klar's website to learn more: https://getklar.com

Connect with Max: https://www.linkedin.com/in/maximilian-rast

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In this episode of Building The Future Of, I'm speaking with Asparuh Stoyanov, co-founder and CTO of Keyward.

Keyward helps engineering teams extract, clean and transform their simulation and experimental data. This data can then be used for analysis and to train predictive AI models, making it easier to find the best balance between engineering performance and design parameters. The company was founded in 2021.

Check out Keyward: https://keyward.io

Connect with Asparuh: https://linkedin.com/in/asparuh-stoyanoff1111

Timestamps:

(00:00) The problem Keyward solves

(02:28) How their product works and why companies come to Keyward

(06:03) Why Keyward is the first tool of its kind in the engineering market

(08:55) The initial idea for Keyward and how it has evolved

(11:04) The first 6 months after Keyward was incorporated

(13:00) Keyward's ideal customer

(14:40) Challenges of building a product for and selling to engineering teams

(17:43) The 3-year vision for Keyward and building a startup in Europe vs. US

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In this episode of Building The Future Of, I'm speaking with Lyubomira Dimitrova, CPO of Veriom.

Veriom is a risk intelligence platform that gives companies complete visibility into the health and performance of their technology estate. Using AI, it uncovers hidden security compliance issues and offers technical teams actionable steps to address them early. The company was founded in 2024.

Check out Veriom's website: https://veriom.io

Connect with Lyubomira: https://linkedin.com/in/lyubomiradimitrova

Timestamps:

(00:00) The problem Veriom solves and how their platform works

(05:04) The types of risks Veriom identifies and their impact on businesses

(10:43) The inspiration behind Veriom

(12:31) Why Lyubomira joined the company

(14:57) Veriom’s ideal customer profile and primary users

(18:53) The competitive landscape of cybersecurity and compliance solutions

(22:46) How Veriom acquires customers

(26:44) Building trust as a startup

(32:03) Veriom's upcoming feature and 3-year vision

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This show is brought to you by Fivecaster - we help B2B companies launch and grow a podcast. Learn more at fivecaster.com