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Building Wellzy

Building Wellzy

Written by: Kallaway
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I'm Kallaway, the Founder of Wellzy. Building Wellzy is an audio journal that chronicles my journey to build Wellzy into a $100M health and wellness brand that positively impacts 100M people and has a seat at the table in shaping the next wave of holistic health. This podcast will give you a look behind the curtain into what it takes to build a media company from scratch with insights into higher level strategy and tactical execution. Each episode is 15-20 minutes. LFG 🚀© 2021 Wellzy LLC Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Y1W40 - The power of consistency, how to grow a newsletter (re: Josh Spector), Viral Loops vs Spark Loop, friends and family soft launch
    Jul 30 2021

    I'm Kallaway, the Founder of Wellzy.
    Building Wellzy is an audio journal that chronicles my journey to build Wellzy into a $100M health and wellness brand that positively impacts 100M people.
    This is year 1, week 40 since I came up with the idea for Wellzy.
    In this episode, I talk about:

    1. 📈Metrics - An update on our core metrics (free/paid subscribers, subscriber growth, MRR, TRR, expenses)
    2. 🔨This week - Integrating Viral Loops with Convertkit via Zapier, uploading Building Wellzy (1-39), Daily Practice (1-5) into Wellzy site
    3. 🔮Next week - Write The Wellzy Report (1), experiment with video format of Building Wellzy, begin friends and family launch
    4. 🛣️ Roadmap - N/A
    5. 💡One big learning - The power of consistency
    6. 🤔One big question - How to grow a newsletter (via Josh Spector)

    Read Building Wellzy here.
    Learn more about Wellzy:

    • Subscribe at wellzy.co
    • Follow on Twitter (@wellzy)
    Show More Show Less
    11 mins
  • Y1W39 - MVP approaches, new format for Building Wellzy, double opt-ins, onboarding drip sequences, product roadmap
    Jul 23 2021

    I'm Kallaway, the Founder of Wellzy.
    Building Wellzy is an audio journal that chronicles my journey to build Wellzy into a $100M health and wellness brand that positively impacts 100M people.
    This is year 1, week 39 since I came up with the idea for Wellzy.
    In this episode, I talk about:

    1. 📈Metrics - An update on our core metrics (free/paid subscribers, subscriber growth, MRR, TRR, expenses)
    2. 🔨This week - Double opt-ins, Spark Loop vs Viral Loops, onboarding drip sequences, new format for Building Wellzy, adjustments for Innovators/Daily Practice 
    3. 🔮Next week - Write and program content into site, get unique referral links into emails
    4. 🛣️ Roadmap - Stacks 2.0, community, landing page, $WELL
    5. 💡One big learning - How to use an MVP approach when building?
    6. 🤔One big question - How hard is it to actually build and launch something?

    Read Building Wellzy here.
    Learn more about Wellzy:

    • Subscribe at wellzy.co
    • Follow on Twitter (@wellzy)
    Show More Show Less
    22 mins
  • Y1W38 - How to structuring your referral rewards, biggest things I'm missing, launch plan strategy, integrating Viral Loops, exploring "Wellzy MVP" user status, creating an HTML footer
    Jul 17 2021

    I'm Kallaway, the Founder of Wellzy.
    Building Wellzy is an audio journal that chronicles my journey to build Wellzy into a $100M health and wellness brand that positively impacts 100M people.
    This is year 1, week 38 since I came up with the idea for Wellzy.
    In this episode, I talk about:

    1. 📈Growth/metrics - An update on our core metrics (free/paid subscribers, subscriber growth, MRR, total revenue)
    2. 🔨Progress this week - Integrating Viral Loops into Webflow, Wellzy MVP, HTML footer for Convertkit, launch strategy and timing
    3. 🚀What's up for next week - Write and upload content into platform, test onboarding/sign-up flow, build out Circle for community, add my stack to platform
    4. 💡One big learning - How to structure your referral rewards?
    5. ❓One big question - What am I not thinking about today that I wish I was?

    Read Building Wellzy here.
    Learn more about Wellzy:

    • Subscribe at wellzy.co
    • Follow on Twitter (@wellzy)
    Show More Show Less
    20 mins
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