Building a Franchise Brand With a Cause
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About this listen
Join Jordan Choo and Austin Samuelson as he shares the making of Tacos 4 Life and how they connect with people from behind the counter to beneficiaries. As a franchisor, Austin explains what needs to work in a business model for it to become an attractive franchise. After he shares the origin of the inspiration behind Tacos 4 Life, listen as Austin talks about their three-point marketing campaign, the standard they stick to when choosing the right franchisee, and how they made a franchise that worked for all their stakeholders.
In this episode, you'll learn:
- Tacos 4 Life's one-to-one model
- The more you can connect the mission to your stakeholders, the more real it becomes.
- Three things that need to work on a food franchise
- Austin Samuelson – on word of mouth, creating stories, and utilizing apps
- Know who the right franchisee is
- And so much more!
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