Sarah Mattina is a strategic communications consultant with nearly a decade of experience across startups, venture capital, and financial communications. She has held in-house roles leading communications at JetBlue Ventures, the National Venture Capital Association, and Southwest Airlines, and has advised founders and funds alike at Edelman Smithfield.

As founder of Mattina Media, Sarah partners with her clients on funding announcements, product launches, and executive visibility, with a specialty in translating complex offerings into compelling, media-ready narratives.

During this episode, we discuss:

• How Sarah started her career in aviation but how she wanted to pivot from an internal comms role to external comms role
• What led her to starting her own PR firm with two previous clients that saw her LinkedIn post and wanted her to do fractional work
• If you don’t ask, the answer is always no
• We’re all our own worst critics at the end of the day
• How VCs and startups benefit from working with a professional for PR & comms
• Why it’s important to have owned and earned media
• What the communications flywheel is and how you can repurpose media multiple times
• When to get started with bringing in an external PR & comms expert
• How VC firms become media engines

And more. Tune into this episode as we dive into all things PR and media!