Building a Performance Brand with Creative Vision | Ben Perkins, &Collar

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Building a Performance Brand with Creative Vision | Ben Perkins, &Collar

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On this episode of Totally Radvertising, Damian and Dale sit down with Ben Perkins, founder of &Collar, who transformed dress shirts with performance fabric technology. Ben shares his entrepreneurial journey from a $300K company to over $50 million in revenue, discussing how creative marketing played a crucial role in that growth. They analyze advertising strategies from UGC to high-production commercials, and why some creative assets are still performing five years later. The conversation explores how &Collar navigated the challenges of COVID when dress shirts weren't in demand, the brand's discovery that 45% of purchasers are women despite the product being for men, and what makes creative content truly scalable. Whether you're a founder trying to find your brand voice or a marketer looking to make long-lasting creative assets, this episode offers valuable insights on building a distinctive brand.

0:52 Ladder coaching ad critique
13:18 Ben's entrepreneurial beginnings
20:01 The role of creative in brand growth
22:59 From $300K to millions during COVID
24:51 UGC vs high-production content
29:18 What makes creative content scale

"The most valuable space you can buy is living rent free in people's heads. And enough that it got us to talk about it and it did more than the average ad, and I think that's awesome." 12:27

https://andcollar.com/

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