On On the Hunt for Success, Sam sits down with Eric Nordstrom of Iron Ridge Capital to discuss building a vertically integrated multifamily real estate business, navigating the 2008 crash, and why his team paused acquisitions during market uncertainty from 2022 to 2025.

Eric shares how strong property management and disciplined leadership helped them survive and scale, plus why today’s market offers fresh opportunities through lender foreclosures and distressed deals. Beyond business, they explore how hunting and fishing provide stress relief, family bonding, and lessons in discipline that apply directly to long-term success.

01:10 Eric’s Origin Story

02:30 First Deals and 2008 Crash

04:04 Pivot From Gyms to Real Estate

04:38 Raising Capital and Discipline

07:23 Surviving the Buying Hiatus

08:31 Leaving Washington for Texas

11:10 Building the Leadership Team

13:42 Why Deals Are Back

17:36 Buying From Lenders

21:52 Opportunity Window Ahead

23:57 Hunting as Stress Relief

25:33 How He Started Hunting

26:43 Camp Ponds and Early Starts

27:19 Learning to Hunt Together

28:34 First Buck Father Pride

29:12 Business Lessons from Hunting

31:00 Biggest Buck and Persistence

32:40 Screw Up Bell Culture

35:23 AI Proof Family Future

38:54 Tennessee Ranch Game Plan

41:46 Wedding Venue Hunt Combo

44:08 Discipline and Deal Resilience

About the Guest

Erik Nordstrom is the co-founder of Iron Ridge Capital, a Texas-based real estate investment firm specializing in multifamily acquisitions, property management, and value-add investing. With nearly 20 years of experience navigating multiple market cycles, Erik is known for his disciplined investment approach and strong track record of delivering consistent returns. Outside of business, he is passionate about hunting, fishing, and sharing the outdoors with his family.

Guest Resources:

Website: https://www.ironridge-capital.com/

Company LinkedIn: https://www.linkedin.com/company/ironridge-capital-llc/

LinkedIn: https://www.linkedin.com/in/erik-nordstrom-61303789/