Building an audience online might be the in thing in 2021, but crafting effective content and resonating with people in the vast ocean of content being created every day is easier, said than done today. In this episode, we dive into what he's learned publishing content online for the past seven years, why he thinks personal accounts are more valuable than your company accounts, and how the creator economy is shifting marketing forever.

We also talked about...

• Why over time content quantity leads to quality.
• The connection between Blake's personal Twitter and CopyAI's marketing goals.
• The impact of the creator economy on marketing.
• How to empower employees to use their personal accounts for marketing.

CONNECT WITH BLAKE
Today’s guest, Blake Emal, is a prolific content creator and CMO and Copy.ai. I'd love for you to reach out and let him know what you thought of this episode:

• Connect with Blake on Twitter @heyblake
• Check out Copy.ai

THANKS FOR LISTENING
This is the seventh episode in a 10-part series where we are telling the stories of how some of the best content marketers are rethinking the ways they’re creating content to tell stories that mean something and move the needle, without burning out.

As a creator it's always a little scary putting new things into the world but I'd love to hear what you think. Find me on Twitter @stubalcombe or reach out at useprocket.com.

– Stuart