In this episode of Ignite Your Events, we tackle one of the industry’s most pressing challenges: attracting the next generation of talent. From ongoing labour shortages to outdated perceptions of what event careers look like, the gap between opportunity and awareness has never been wider.

Joined by four industry leaders who’ve banded together around this issue, the conversation explores why business events is such a dynamic and creative career path—and why the industry can’t afford to stay a “hidden” option for students. Our guests share how they’re working to change the narrative, reach students earlier, and open the door to meaningful, future-ready careers in events.

If the future of the industry matters to you, this is a conversation worth hearing.

A special thank you to our episode sponsor, The Metro Toronto Convention Centre.

Episode Guests

Harpreet Atwal, Director of Event Sales, JPdL

Samantha Mele, Founder and Chief Experience Officer, The Creative Connoisseur

Sasha Saladziak, Senior Director of National Special Event Sales, Canada, Live Nation

Carly Silberstein, founder and CEO, Cielle & Co

Resources:

Watch “Behind the Magic: Exploring the World of Events, Concerts and Experiences,” created by our guests.

Join or support the movement.

Read Is a Staffing Crisis Looming?

Take the Ignite Worth It: Salary Survey

Download the MMBC Advocacy Toolkit

Visit the Worth It landing page on Ignite magazine’s website for resources, back issues, and ongoing conversations.

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We hope you enjoyed this episode of Ignite Your Events. Stay tuned for more inspiring stories and practical advice to elevate your business events!

Next episode: Sean Hoff, founder and CEO of Moniker Partners, the award-winning corporate retreat planning agency, shares the motivation behind his company’s Budget Guarantee, as well as your business philosophy the lessons he has learned.

This podcast is for informational purposes only and should not be considered legal advice. We are not responsible for any losses, damages or liabilities that may arise from the use of this podcast.

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